IDI Distributors

Business ID:

  • B2B + B2C National
  • Insulation Wholesale
  • 52 Locations


  • Digital Strategy
  • Web Design & Dev
  • SEO
  • PPC
  • Sales Collateral
  • Social Media
  • Video

For more than 40 years and through 52 nationwide locations, IDI has helped over 3,000 independent insulation contractors successfully grow their businesses and profits. IDI had no success with any marketing agency they hired and came to believe that a business like theirs—built on a traditional sales model—was incompatible with digital marketing as a lead driver. Once they started working with Rocket55, digital marketing went from an impossibility to a key component of their success.


  • Created a completely overhauled website optimized for search and conversions
  • Went from 5 leads a week to 25 per day
  • Worked directly with Rocket55 as their sole marketing partner—driving hundreds of millions in new revenue growth
  • Launched and deployed every marketing channel from SEO and PPC to training videos for social media
  • Became the dominant force online among their competitor set
  • Reached the top of Google’s first page for rankings in every possible search category

Over 4 years, IDI went from one of Rocket55’s smallest clients to one of our largest. We continue to help them gain market share and prove that even an industry like theirs—where outbound sales reign—can benefit from a modern marketing approach to business growth.