Digital Marketing Saturation and Ad Inflation
What digital marketers aren’t telling you about your online ads. According to a report published by Global Industry Analysts, the worldwide market for digital advertising and marketing is projected to reach $786.2 Billion by 2026. This is dramatic growth: the market was at $78 Billion in 2016, a ten-fold increase in just ten years. The Read more…
Bridging the Gap Between Marketing & Sales
In the second part of our conversation, David Lovett mines thought leader Charley Hackerson for insights into the bridge between sales and marketing—both how to build the bridge and where it goes wrong. We filmed it before social distancing began but the insights are just as relevant as ever, if not more so.