Google Ads vs Facebook Ads: For B2C Brands
Looking to grow your digital marketing strategy in 2019? Got a boost in budget and wondering where to spend it effectively? As you weigh your options, you may be left with one of the most common dilemmas companies across many industries are facing: Is it better to advertise on Facebook rather than Google Ads or Read more…
Google Search Icebreakers: The Value of Featured Snippets
Four years ago, Google released what we know today as featured snippets. There were some bumps along the way, but last January, the search engine behemoth reintroduced the feature, promising easier and more accurate answers for users asking questions. The value of featured snippets has skyrocketed, and now it’s embedded in the vernacular of every Read more…
Is Digital Advertising Right for My Business?
Fitting digital marketing into your strategy can seem intimidating, and it may be a little too easy to say it won’t work for your company or that you’ll “reconsider next quarter.” This is a blatant missed opportunity for any business regardless of industry. The reality is digital advertising is right for any business. Because getting Read more…
How to Design a Great Website: Integrating Design & Development for an Amazing User Experience
How to design a great website. The question of the new millenia asked by novice entrepreneurs and the business savvy alike. As Google and users get smarter and more accustomed to newer, fancier and quicker websites it’s important for any business, regardless of industry, to create the best website possible just to stay competitive. But Read more…
Get or Request? A Study of Call to Action Button Text
“Get Information”, “Request a Quote”, and “Get Started” are all examples of marketing action words that you have probably seen in advertisements, on websites, or on other marketing collateral. The team at Rocket55 wanted to know which of these words converts better as call to action (CTA) button text. Take a look at our A/B Read more…
DIY SEO vs. Hiring an Agency: 5 Questions to Ask Yourself
As a business owner, you are (hopefully) aware that SEO is an essential part of your online marketing efforts. You are probably familiar with the term “keywords,” and you might have even installed the Yoast plugin on WordPress. While this is a good start, we’re here to guide you through the expansive landscape that is Read more…
MnSearch Summit 2018 Recap: Our Learnings & Key Takeaways
This year was the 5th annual MnSearch Summit, and Rocket55 showed up in full attendance as the platinum sponsor of this amazing industry event. The summit is one of the biggest digital marketing conferences in Minnesota and is held by MnSearch, a professional association founded to address the specific needs and demands of search marketing. Read more…
5 Crucial Things to Know About Location Pages & SEO
Long ago, a beast of a book known as the yellow pages dotted lands far and wide. Thick in stature and powerful by nature, the remains of its massive spine are the only remaining evidence of its former dominance in the business landscape. As the apex source of information, the yellow pages commanded respect, and Read more…
What Did You Miss at Confab 2018? Recap, Highlights & More!
Rocket55 rolls into summer by sending one of their own, me to be exact, to Confab 2018 — a content marketing conference featuring speakers, food, and ample networking opportunities. Flocking to Minneapolis from all around the world, content marketers and strategist spent three days listening to the thought leaders who shaped the field of content Read more…
Why Your Content Marketing Isn’t Working: 5 Things Your Customers Could Tell You
You’ve been posting blogs for months. You’ve been adding new pages to your site. You’ve been participating in an aggressive content marketing campaign. But the results of your efforts aren’t meeting your expectations, and you’re left wondering why your content marketing isn’t working … If your content marketing efforts don’t seem to be generating leads, Read more…