Google Search Icebreakers: The Value of Featured Snippets

Four years ago, Google released what we know today as featured snippets. There were some bumps along the way, but last January, the search engine behemoth reintroduced the feature, promising easier and more accurate answers for users asking questions. The value of featured snippets has skyrocketed, and now it’s embedded in the vernacular of every Read more…

How to Design a Great Website: Integrating Design & Development for an Amazing User Experience

How to design a great website. The question of the new millenia asked by novice entrepreneurs and the business savvy alike. As Google and users get smarter and more accustomed to newer, fancier and quicker websites it’s important for any business, regardless of industry, to create the best website possible just to stay competitive. But Read more…

Why Your Content Marketing Isn’t Working: 5 Things Your Customers Could Tell You

You’ve been posting blogs for months. You’ve been adding new pages to your site. You’ve been participating in an aggressive content marketing campaign. But the results of your efforts aren’t meeting your expectations, and you’re left wondering why your content marketing isn’t working … If your content marketing efforts don’t seem to be generating leads, Read more…