By Hunter Thompson, Rocket55 Intern
Imagine walking through your office’s front doors on a Friday morning and the sound of Whiskey, a Yorkshire terrier, walking on hardwood flooring filling the office. Among other things, this was just one piece of the puzzle I was excited to experience at Rocket55. From the all-star coworkers to the opportunities of learning new skills, my internship was nothing short of awesome.
One of the biggest areas of exposure during the internship was in the realm of professional development. Having the opportunity to watch some of the industry’s finest professionals do their work on a daily basis made it clear that contributing to a successful business requires passion and dedication. Within my first two weeks, I was able to attend a Google event where industry gurus described the best practices and strategies associated with digital marketing. I gained real-world takeaways that directly affected my work on a daily basis. The experience led to a more engaging relationship with digital marketing and Rocket55.
Whether I was in a Friday sales meeting or an in-house training session, there was always something new to learn. I won’t lie — in the beginning digital marketing felt much like walking in the dark because of how new everything was to me. Despite the learning curve, there were areas, such as pay-per-click and search engine optimization, which I jumped into and became quite comfortable with. I was able to familiarize myself with programs like WordPress and Google Analytics for tasks such as data tracking and website building. For the record, I can say with confidence that after eight weeks of experience, I would be a first-round draft pick when it comes to writing meta descriptions.
Lastly, one of the most important things I have learned from my internship is the power of communication and relationships. Whenever I had a question, I would feel equally confident bringing it up with my deskmate as I would with management. I knew I would receive an enthusiastic and knowledgeable response every time. Business isn’t just numbers and handshakes, but also relationship building and exposure to new experiences. After being immersed in a work culture like Rocket55 for eight weeks, I’ve learned more than I could have imagined on my first day.