Better segmentation = better engagement
Education Nonprofit
Ed Post is a socially-driven education nonprofit that’s dedicated to telling stories that fuel movements. There’s no denying the importance of their mission so when they came to us seeking help cleaning up and improving utilization of their email capabilities in HubSpot, we got right to work.
Services Provided
- Content strategy
- Email & Marketing Automation
- HubSpot Optimization
- Writing
373 %
increase in email sign-ups
38.3 %
email open rate increase
Improved email health out of ‘Needs Work’ danger zone
The challenge
When your message IS the product, people need to hear it
Ed Post creates powerful content — with limited time and resources, however, managing HubSpot wasn’t their main focus. They wanted to make some changes that would increase online engagement, turn contacts into advocates and drive more donations. We stepped in with a comprehensive audit and strategic updates, helping to segment their audience and implement best practices. This ensured their message reached the right people at the right time — leading to the stronger results they were looking for.
The Solution
Review the data and turn insight into action
After reviewing their HubSpot data, we provided Ed Post with a four-tiered optimization strategy that included recommendations relating to data management, forms, assets and future strategic considerations. The main goal was to help them better see and segment their audiences so they could tailor their content to get better engagement.
According to HubSpot, 88% of users are more likely to respond to emails favorably if it looks like it’s been created specifically for them.
These strategic moves included a lot of in-the-weeds work to implement suppression lists, adjust subscription types and opt-ins, audit and improve forms, create segments, review template designs, score leads and much, much more.
The Results
Better segmentation = better engagement
HubSpot’s email health tool registered a score increase that doubled. What does that mean? It means that according to all of their perceived marketing best practices, Ed Post was hitting the mark better than ever before. Better emails and better segmentation led to a marked increase in online social interaction and advocacy.
Cynthia from Ed Post says it best herself, “I can say without fear of overstatement that Rocket 55 has been the most competent, the most helpful, the most talented, and the most proactive agency I have ever worked with.”
The best way to connect with your audience is often the most personal one — by finding them where they’re at and meeting them there.
I can say without fear of overstatement that Rocket 55 has been the most competent, the most helpful, the most talented, and the most proactive agency I have ever worked with.
— Cynthia Wakeford, Chief Marketing Officer at Ed Post
