The Marketplace Has Changed and So Have Your Customers
Whether you sell to consumers or businesses, your buyers are already on Amazon. It’s the first stop for over 60% of product searches. When your brand isn’t visible there, you’re not just missing out on sales. You’re missing out on the entire conversation.
Amazon isn’t just another sales channel; it’s a discovery engine. Even when shoppers intend to buy elsewhere, they use Amazon to compare prices, check reviews and validate purchasing decisions. When your products aren’t there, buyers find something — and it’s often not exactly what they’re looking for.
What Happens When You’re Not There
If your brand hasn’t claimed its presence on Amazon, someone else probably has. Unclaimed or unmanaged listings often lead to:
- Inconsistent pricing and poor content that damages credibility
- Negative reviews tied to unauthorized resellers or counterfeit products
- Lost visibility when competitors own search and ad placements for your branded keywords
In short, Amazon shapes how your brand looks and performs online — even when you’re not selling there.
Why Amazon Belongs in Your Omnichannel Strategy
A common misconception among growing brands is that Amazon competes with their website or retail partners. The reality is quite the opposite. When managed strategically, Amazon can amplify your digital presence and strengthen your overall sales ecosystem by:
- Google’s competition with Amazon. Amazon listings often appear above your website in Google search results. Optimizing your Amazon listings and brand store increases the likelihood that buyers purchase your products rather than navigating away.
- Building trust and awareness. Verified reviews and robust A+ content reinforce brand legitimacy across channels.
- Supporting logistics and scalability. Programs like FBA (Fulfilled by Amazon) and Buy with Prime let you offer fast, trusted shipping — while keeping your own DTC operations intact.
Amazon should complement your sales mix, not compete with it.
Yes, Even B2B Brands Should Be on Amazon
Amazon isn’t just for consumer goods. The Amazon Business platform now serves millions of registered buyers from small organizations to enterprise procurement teams. Features like RFQs and quantity-based pricing make it a powerful channel for manufacturers and suppliers alike.
Forward-thinking brands are already winning here. Take EcoWater, for example — a B2B brand that transformed its digital presence with Rocket55 — achieving 15x total eCommerce revenue growth since 2019. That kind of scale isn’t the exception; it’s the opportunity.
Getting Started Doesn’t Have to Be Complicated
Launching (or relaunching) on Amazon doesn’t have to mean overhauling your business. With the right partner, it’s a structured process.
At Rocket55, our marketplace team helps brands:
- Audit and claim existing listings
- Create optimized content that drives conversions
- Build advertising strategies that scale profitably
- Integrate Amazon data with your broader marketing and sales insights
Whether you’re new to Amazon or ready to take control of your existing presence, we make the path clear and measurable.
Ready to See What You’re Missing?
Your buyers are already looking for you on Amazon. Let’s make sure they find your best story there.
We’re offering Free Marketplace Audits to help brands see how they could grow faster with the right marketplace strategy. Get in touch with our team to claim yours today!