July 15

The Weekly Briefing: Is Bing Better at Movies than Google?

This Monday’s morning meeting covered topics ranging from advice columns, all the way to interesting analysis of SEO-based search results. We cover the highlights below:

Bing Better at Movies than Google?

In the world of all things internet-related, it seems like topping Google is pretty much an impossible task – but not so fast. Digital Marketing Specialist Samantha Lunzer discussed a report from Search Engine Land that noted filmmakers behind the controversial Dinesh D’Souza documentary “America: Imagine the World Without Her” had accused the tech giant of suppressing the movie’s show times from appearing in its search results. But to be fair, however, Search Engine Land also noted that movie times for “Jersey Boys” failed to appear in Google’s search results as well.

The publication, meanwhile, found something even more interesting: In Bing, to find show times for the new Transformers movie, you simply need to type in “Transformers.” In order to produce the same result through Google, rather, you have to type in the movie’s entire title, “Transformers: Age of Extinction.” So what does this prove? Perhaps Bing is a little better at movie show times compared to its more popular competitor.

Breaking Bad Link Building

Digital Marketing Specialist Jared Townsend discussed an article from Search Engine Land’s Casie Gillette on 5 link-building habits that should be broken. They include the following: Submissions to web directories that have no valuable content related to your website, a reliance on “generic outreach emails,” submitting to sites with low page ranks, being overly concerned that you need keyword-specific anchor text for your link and finally, an overall fear of link building.

Success with Your Brand Voice

Digital Marketing Specialist Angela Sanders read an article from Mashable’s Erica Cerulo on nailing your brand voice. In the post, Cerulo drew from her own experience as someone who started the business “Of a Kind,” a reseller of fashion products. Curelo had several suggestions, including the following: Know your audience, take into consideration your familiarity with a person and how you talk to them, create a banned word list (words that are too technical and might not appeal to your client base) and finally, be “approachable and conversational.”

Social Media Management for Big Firms

Social Media Manager Paige Craig discussed an article from Social Media Examiner’s Anthony Gaenzle on how to manage social media when you’re a big firm. Gaenzle’s first recommendation is to “be consistent.” In other words, have a plan that’s cohesive and doesn’t features redundant posts. Gaenzle also goes on to recommend that businesses feature “one fearless leader to oversee the organization’s social media as a whole.” Meanwhile, other tips include taking an inventory of your company’s social media accounts (so you don’t create duplicates), organizing your social management team with a face-to-face meeting and lastly, encouraging the rest of your company to support your social media efforts.