October 17

The Weekly Briefing: Mobile Behavior Continues to Cause Strategy Shifts

Account Managers Kelly Martinson and Olivia Allen talked about how 2017 could be the year of testimonials and reviews in local SEO…
SEO resource Moz recently published a guide to creating on-site reviews and testimonials pages in order to gain more traffic – both online and at brick and mortar locations. Data from BrightLocal’s 2015 Local Consumer Review Survey revealed information about how and when people read online reviews, how those reviews influence purchasing decisions, the importance of business reputation, and incentives for reviewing local businesses. Key takeaways revealed: (more…)

Posted in Marketing, SEO

October 10

The Weekly Briefing: When Data and Behavior Collide

Social Media Specialist Taylor Morgan shared the results of a decade-long eye-tracking study…
During a recent session at Search Marketing Expo (SMX) East 2016, vice president of business development at Mediative Chris Pinkerton revealed a significant shift in how we search. After collecting ten years of eye-tracking data, Pinkerton showed this defining image: (more…)

Posted in SEO

October 4

The Weekly Briefing: Penguin, Possum, and Content That’s Awesome

Senior SEO Manager Hannah Scherrer shared some tips for creating linkable content…
Similar to writing content for different audiences or stages in the buy cycle, not all content is written to be linkable. You don’t write whitepapers and e-books with a sole purpose of being linked – you write them as real world examples of your success and knowledge. As Search Engine Land columnist Andrew Dennis put it, “great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract links require strategic promotion in order to secure those links.” With that in mind, (more…)

Posted in Content, Google Updates, SEO

September 27

The Weekly Briefing: Knowing Where to Go and How to Get There

Social Media Specialist Brooke Nelson shared some unexpected stats regarding mobile use, voice search, social media, and how they’re changing SEO…
HubSpot recently released its 2016 State of Inbound report, revealing some of the major challenges marketers will face in 2017. SEO continues to be integral for marketing strategies, with 66 percent of surveyed inbound marketers citing growing SEO/organic presence as their top priority. Other areas of focus include blog content creation, content distribution and promotion, and marketing automation. However, the biggest challenge isn’t implementing these initiatives; the challenge is implementing them in non-traditional ways. Google is still leading the search engine race and Bing is closing in, but it’s social media that’s about to change search strategies forever. (more…)

Posted in Marketing, SEO, Social Media

September 9

The Weekly Briefing: It’s Time to Prove Yourself

Account Manager Alexandra Messerli talked about how social proof can boost your SEO efforts…
While social media often propels social proof, it can also come from non-social platforms. Social proof is “the attempt to build credibility and trust towards your business by showcasing what others think of it.” You can build social proof from a variety of sources, including customer reviews, expert opinions (well-known people having featured testimonials on your site), influencer endorsements, client logos, subscriber counts, showcasing clients, and media mentions.

According to a recent survey from Nielson, (more…)

Posted in Content, SEO

July 22

The Weekly Briefing: Marketing Brick and Mortar Locations? The Landscape Continues to Change

Account Manager Michelle Conway discussed the rollout of customer visit duration for local businesses…
Google debuted peak business hours within their knowledge graph results in fall of 2015, and now it seems they’ve taken things a step further. According to an article posted on Search Engine Land, Google Maps is now displaying an estimated visit duration, whether it’s a single value (45 minutes), or a range of time (between 15 and 30 minutes). While this feature can be extremely useful for the planners of the world, it begs the question: (more…)

Posted in SEO

July 13

Earning Conversions Begins With Trust

Trustworthy. Reliable. Credible. These are all words people want associated with their business. However, these are not qualities that can be acquired over night; they require years of hard work and dedication. Don’t let that dissuade you – the steps to establishing and promoting trust are quite simple. (more…)

Posted in CRO, Web Design

July 1

The Weekly Briefing: Changing the Way We View Search Results

SEO Copywriter Jared Townsend discussed a notable change in the way people are viewing search results…
For a long time now, the F-shaped pattern has been understood as the way most web surfers view search engine results. They scan the page horizontally twice, then look down vertically – a find that was first documented through an eye-tracking study from Jakob Nielsen back in 2006. Over the last 10 years, however, it appears that trend has shifted…drastically. According to a recent eye-tracking study from ConversionXL, (more…)

Posted in SEO