December 2

Rocket55 Wins 2016 W3 Gold Award for CFMOTO USA Website

We are thrilled to announce that Rocket55 is a recipient of the prestigious 2016 W3 Gold Award in the User Experience category for our work on the CFMOTO Website. Judged by the Academy of Interactive and Visual Arts (AIVA), the W3 Award recognizes creative excellence on the web, from small firms to large agencies. As a digital marketing company, we are passionate about finding creative marketing solutions and breaking digital boundaries on behalf of our valued clients. We knew we’d be able to make an impact with CFMOTO, a world-class all terrain vehicle (ATV) manufacturer based in Plymouth, MN. Our powerhouse creative team took the lead designing the website features including videos, 360-degree photos, close-up images and full product specifications to fully communicate the CFMOTO experience. We are proud of the work that we do and are so grateful for this distinction.

Learn more about the award here.

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Posted in News, Uncategorized

November 21

The Weekly Briefing: Ask Politely, Get Reviews

Senior SEO Manager Hannah Scherrer talked about the importance of ratings and reviews for local business searches…

There’s no avoiding it: reputation management is something every business needs to be doing today. According to a recent BrightLocal consumer review survey, 87% of people want to see three- to five-star reviews before they will consider using a product or service from a company. Now consider the fact that every time a person searches for a local business, they see the company’s star rating (on a scale of zero to five stars) front and center. Google is even rolling third-party star ratings below their own, to give customers even more reviews to consider. There is a clear trend of increasing review importance among consumers:

  • 68% of people are more likely to use a local business after reading positive reviews
  • 83% of people trust online reviews as much as personal recommendations, as long as they seem authentic
  • 54% of people will visit a company’s website after reading positive reviews

This is the sixth year that BrightLocal has conducted the survey, and there is a clear trend of increasing review importance by the year. As more people put more trust into those all-important stars, it’s clear that cherry-picked positive testimonials on websites no longer cut it. There is hope for businesses that have avoided an online reputation strategy, because a startling 71% of customers stated they would leave an online review for a business if asked. If you know your customers are happy with your services, don’t be afraid to pop the (review) question!

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Posted in SEO

November 11

The Weekly Briefing: We’re Way Beyond Mobilegeddon, Folks

SEO Copywriter Bailey Murphy talked about Google’s new “experiment” of mobile-first indexing for all devices…
Due to a notable increase in mobile searches over desktop searches, Google announced it has begun it’s mobile-first index. Search Engine Land shared a quote from Google stating:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

You can certainly prepare for this shift, and what you do depends on your current “site mobility” situation. (more…)

Posted in SEO

November 7

How Does RankBrain Work? A Lesson in Google’s AI Search Algorithm

Links. Content. RankBrain. That’s what Google has officially confirmed as its top deciding factors when determining a webpage’s rank. While links and content are the unspecified #1 and #2 influencers, it is RankBrain, the elusive #3, that SEOs just can’t quite figure out.

The Secret Life of RankBrain

RankBrain went from being used in 15% of search queries to 100% of search queries in less than one year. As of October 26, 2016, we’ll have completed our first official year with RankBrain. Annoyingly enough, digital marketers have hardly gotten a chance to know this rank factor at all. (more…)

Posted in Google Updates, SEO

November 4

The Weekly Briefing: In a Sea of Content, Be the Fittest Fish

Account Manager Alexandra Messerli compared how being successful in SEO is like being successful with fitness…
Regardless of how you spin it, trying to describe the long-term benefits of SEO can be difficult to explain to clients. Waiting for indexing and re-indexing, algorithm updates, or even content promotion can all feel forever taking. A recent article from Search Engine Land presented one of the most direct, simple comparisons you can use when describing how SEO ROI works – and that comparison is with fitness. (more…)

Posted in PPC, SEO, Uncategorized

October 17

The Weekly Briefing: Mobile Behavior Continues to Cause Strategy Shifts

Account Managers Kelly Martinson and Olivia Allen talked about how 2017 could be the year of testimonials and reviews in local SEO…
SEO resource Moz recently published a guide to creating on-site reviews and testimonials pages in order to gain more traffic – both online and at brick and mortar locations. Data from BrightLocal’s 2015 Local Consumer Review Survey revealed information about how and when people read online reviews, how those reviews influence purchasing decisions, the importance of business reputation, and incentives for reviewing local businesses. Key takeaways revealed: (more…)

Posted in Marketing, SEO

October 10

The Weekly Briefing: When Data and Behavior Collide

Social Media Specialist Taylor Morgan shared the results of a decade-long eye-tracking study…
During a recent session at Search Marketing Expo (SMX) East 2016, vice president of business development at Mediative Chris Pinkerton revealed a significant shift in how we search. After collecting ten years of eye-tracking data, Pinkerton showed this defining image: (more…)

Posted in SEO

October 4

The Weekly Briefing: Penguin, Possum, and Content That’s Awesome

Senior SEO Manager Hannah Scherrer shared some tips for creating linkable content…
Similar to writing content for different audiences or stages in the buy cycle, not all content is written to be linkable. You don’t write whitepapers and e-books with a sole purpose of being linked – you write them as real world examples of your success and knowledge. As Search Engine Land columnist Andrew Dennis put it, “great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract links require strategic promotion in order to secure those links.” With that in mind, (more…)

Posted in Content, Google Updates, SEO

September 27

The Weekly Briefing: Knowing Where to Go and How to Get There

Social Media Specialist Brooke Nelson shared some unexpected stats regarding mobile use, voice search, social media, and how they’re changing SEO…
HubSpot recently released its 2016 State of Inbound report, revealing some of the major challenges marketers will face in 2017. SEO continues to be integral for marketing strategies, with 66 percent of surveyed inbound marketers citing growing SEO/organic presence as their top priority. Other areas of focus include blog content creation, content distribution and promotion, and marketing automation. However, the biggest challenge isn’t implementing these initiatives; the challenge is implementing them in non-traditional ways. Google is still leading the search engine race and Bing is closing in, but it’s social media that’s about to change search strategies forever. (more…)

Posted in Marketing, SEO, Social Media