September 27

The Weekly Briefing: Knowing Where to Go and How to Get There

Social Media Specialist Brooke Nelson shared some unexpected stats regarding mobile use, voice search, social media, and how they’re changing SEO…
HubSpot recently released its 2016 State of Inbound report, revealing some of the major challenges marketers will face in 2017. SEO continues to be integral for marketing strategies, with 66 percent of surveyed inbound marketers citing growing SEO/organic presence as their top priority. Other areas of focus include blog content creation, content distribution and promotion, and marketing automation. However, the biggest challenge isn’t implementing these initiatives; the challenge is implementing them in non-traditional ways. Google is still leading the search engine race and Bing is closing in, but it’s social media that’s about to change search strategies forever. (more…)

Posted in Marketing, SEO, Social Media

September 9

The Weekly Briefing: It’s Time to Prove Yourself

Account Manager Alexandra Messerli talked about how social proof can boost your SEO efforts…
While social media often propels social proof, it can also come from non-social platforms. Social proof is “the attempt to build credibility and trust towards your business by showcasing what others think of it.” You can build social proof from a variety of sources, including customer reviews, expert opinions (well-known people having featured testimonials on your site), influencer endorsements, client logos, subscriber counts, showcasing clients, and media mentions.

According to a recent survey from Nielson, (more…)

Posted in Content, SEO

July 22

The Weekly Briefing: Marketing Brick and Mortar Locations? The Landscape Continues to Change

Account Manager Michelle Conway discussed the rollout of customer visit duration for local businesses…
Google debuted peak business hours within their knowledge graph results in fall of 2015, and now it seems they’ve taken things a step further. According to an article posted on Search Engine Land, Google Maps is now displaying an estimated visit duration, whether it’s a single value (45 minutes), or a range of time (between 15 and 30 minutes). While this feature can be extremely useful for the planners of the world, it begs the question: (more…)

Posted in SEO

July 13

Earning Conversions Begins With Trust

Trustworthy. Reliable. Credible. These are all words people want associated with their business. However, these are not qualities that can be acquired over night; they require years of hard work and dedication. Don’t let that dissuade you – the steps to establishing and promoting trust are quite simple. (more…)

Posted in CRO, Web Design

July 1

The Weekly Briefing: Changing the Way We View Search Results

SEO Copywriter Jared Townsend discussed a notable change in the way people are viewing search results…
For a long time now, the F-shaped pattern has been understood as the way most web surfers view search engine results. They scan the page horizontally twice, then look down vertically – a find that was first documented through an eye-tracking study from Jakob Nielsen back in 2006. Over the last 10 years, however, it appears that trend has shifted…drastically. According to a recent eye-tracking study from ConversionXL, (more…)

Posted in SEO

June 17

The Weekly Briefing: From Maps to Apps, Everyone Gets Ads

Copywriter Andrew Vanderiet shared Google’s newest modification to paid search and SERPs on mobile devices and desktop searches…
Earlier this month, Google announced their “next generation of search” with its new Google maps ads. This will be a game-changer for many location-based businesses. On desktop, local business ads will appear both beneath the search box and on the actual map (indicated by a purple icon). On mobile, promoted businesses will also appear on the results list and map, but ads can also (more…)

Posted in Google Updates, Marketing, PPC

June 2

How to Tune Up Your Lead Capture Forms

Okay, real quick question – Do you have lead forms on your site? If you don’t – keep reading and then get some forms up STAT! If you don’t, you’re missing out on an easy way to generate business and engage your audience.

(more…)

Posted in CRO

May 25

32 Under 32 Award Winner: Caitlin Tvrdik

Congratulations to our own Chief Marketing Officer Caitlin Tvrdik for being named one of Ad Fed MN’s “32 Under 32” Award winners! We are so glad to have Caitlin’s guidance and insight behind our work, and we are so excited for what the future brings. (more…)

Posted in Marketing

May 20

The Weekly Briefing: Give the People What They Want

Account Manager Olivia Allen talked about an important “character-building” event…
In what seems to be a common theme this quarter, Google has rolled out yet another change to their SERP layout. In addition to colors changing and sidebars vanishing, title tag length has jumped from displaying 50-60 characters to now showing 70 (or 71, if you are lucky), and mobile SERPs deliver 78 characters per title tag. While it may not sound like much, we can’t help but cheer about it here (holy optimization, Batman!). (more…)

Posted in Content, SEO, Social Media