March 31

The Weekly Briefing: Google Officially Confirms Top 3 Ranking Factors (Kinda)

SEO Copywriter Jared Townsend shared the anticipated reveal of Google’s top three ranking factors…
In an unexpected turn of events, Search Quality Senior Strategist at Google Andrey Lipattsev unceremoniously unveiled the top three list of Google ranking factors – links, content, and RankBrain (RankBrain holds postion #3 in order of importance, while links and content are “neck and neck”). We already knew RankBrain was the third most important factor because it was announced in tandem with the reveal of RankBrain. When asked about the other two factors, Lipattsev simply said, “I can tell you what they are. It is content. And it’s links pointing to your site.” Honestly, this isn’t surprising news – SEOs worldwide have been putting these three factors at the top of their optimization strategies for years. However, this is the first time the top three list has been confirmed.


Copywriter Andrew Vanderiet told us about how Google is dealing its Cards…
Just when we thought Google couldn’t throw any more SERPs changes at us – it did (of course it did). Earlier this year, Google introduced candidate cards when searchers wanted information about the U.S. presidential candidates. We admit, these cards are handy, showing everything from recent Tweets to state caucus results – and they invoke nostalgia for the days of image carousels past. However, over the last month, Google’s been passing out to Cards to local businesses.

google local business cards

Google’s Local Business Cards have been granted to a few local businesses. Everyone can apply, but Google has the final say on whether or not you’ll actually have the (beta) feature. Beyond the change in appearance, these cards are indexed in a rather unconventional way. The Local Business Cards are based solely on popularity (Likes, Comments, Shares), and solidifies social media’s place in the Search world.


Account Manager Michelle Conway got real about real-time search algorithm updates…
As with most technological advancements, we expect things to happen faster – printing, site loading, texts sending, phone syncing. The same is true with how Google functions, which is how we found ourselves in this odd predicament of deciding our feelings about real-time algorithm updates. Search Engine Land recently published a column revealing the problems that surface with real-time updates like causing mass hysteria or overcorrecting a problem before understanding what it is (or waiting out the miraculous recovery). Regardless of how big of an impact an algorithm will have – real-time or not – SEO is not a fast process, and being an over-interested, hovering parent of your rankings will not help them succeed the way they should. Act too quickly, and you may undo something that was just about to take you to the top of the ranks.