There is a lot of buzz these days regarding SEO strategies that no longer work. Other than creating great content that naturally attracts links, you can find an article about almost any link building technique that claims it no longer holds value. Don’t get me wrong; I am not advocating the abandonment of content marketing. Clearly, content marketing is the pinnacle of link building success. However from a practical standpoint, there are many other tactics that I will argue are still necessary to rank highly. Many people are simply afraid to say it.
Oftentimes professionals are much more likely to get their name publicized if they write a blog post discussing how a commonly used link building technique no longer holds value. Clearly the masses will flock to these posts, worried that they are wasting their time with their current link building techniques. As with all forms of content, it is important to consider the source. To clarify, I’m not saying that these blogs don’t hold merit; I am simply saying that it is oftentimes in the author’s best interest to skew their content towards discussing how certain techniques no longer work. This type of claim garners a lot of attention, which is likely the author’s main goal.
The reality is that almost all link building techniques are perfectly acceptable and still hold value if done in moderation. With a splash of common sense, SEO specialists need not worry about wasting their time on any technique. Here is a list of some of the main techniques people love to bash. Mix in a little common sense and it is pretty clear that any SEO focused on results should think twice before abandoning these strategies:
Directories: If you are a chiropractor in Southwest Minneapolis and there is a community website with a business directory that only includes businesses located in Southwest Minneapolis why exactly would Google NOT want your site included?
Guest Blogs: Imagine you own a website that sells cookies. If you reach out to a cooking blog and offer them a post that reveals to your readers some secrets to making great cookies, why would Google NOT count the link in your author byline? The idea that all author byline links will eventually be devalued to punish guest blogging is simply insane.
Press Releases: You own a clothing store. Your company is growing quickly and you decide to open a new store in a neighboring state. You submit a press release targeted at the area to which you are planning on moving that includes a link to your website. Please tell me why it is in Google’s best interest to NOT count this link?