October 2

The Weekly Briefing: New Avenues of SEO

Content Marketing Strategist Angela Sanders talked about getting top quality content seen, even if the website isn’t high on the SERP…

Moz recently released a collaborative study regarding quality content, linkability, and shareability. Along with Moz’s own Russ Jones, the assistance of Garret French of Citation Labs, and Mark Traphagen from Stone Temple. Thousands of “million dollar pages” based purely on content (no design or optimization factors) were surveyed to reveal a sensible – yet slightly overgeneralized – equation for great content (aka Knowledge-Graph-Worthy):

  • Be on-point. Highly relevant, no filler.
  • Be bold. If you aren’t a big brand, be different, better, and bolder.
  • Be fresh. Update your content regularly, focusing on updating posts instead of adding new posts.

As for the linkable and shareable content, no direct correlation could be found regarding SERP or Knowledge Graph placement. However, focusing on your “linker-valued audience” and content that either entertains, defines, builds relationships, or provides self-fulfillment, is nearly a surefire way of increasing traffic to your site and Internet presence.

SEO Copywriter Hannah Scherrer explored “behind the scenes” SEO opportunities…

Structured data, like schema markup, is quickly becoming a major player in website optimization. In a recent article from Search Engine Land, experienced SEO manager Tony Edwards highlighted some of the most helpful schema markup types for optimization efforts. Structured data can be used almost any where, but some of the best schema markups include site navigation schema markup, video schema markup, schema rating markup, and recipe schema markup. Keep in mind, however, Google does penalize for spammy structured markup, so don’t go too crazy with your structured data. Just like content, go for quality over quantity.

SEM Specialist Andrew Vandereit explained how SEO and social media can – and will continue to – work together in the future…

While there is no evidence that social media has a direct affect on a website’s ranking, this article from Business2Community pointed out the increasing amount of searches being performed on multiple social media networks. We’re not talking about millions of searches; we are talking about billions upon billions of monthly searches within Facebook, Twitter, Pinterest, and more, increasing the need of correctly optimizing social media posts, images, and profiles. On top of that, tweets and Twitter profiles are now showing up in Google search results, so keyword optimization is becoming even more important in social media.  That exposure gives more people access to your content, and hopefully, more traffic to your websites and profiles.