November 7

November 4

The Weekly Briefing: In a Sea of Content, Be the Fittest Fish

Account Manager Alexandra Messerli compared how being successful in SEO is like being successful with fitness… Regardless of how you spin it, trying to describe the long-term benefits of SEO can be difficult to explain to clients. Waiting for indexing and re-indexing, algorithm updates, or even content promotion can all feel forever taking. A recent

Posted in PPC, SEO, Uncategorized

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October 17

October 10

The Weekly Briefing: When Data and Behavior Collide

Social Media Specialist Taylor Morgan shared the results of a decade-long eye-tracking study… During a recent session at Search Marketing Expo (SMX) East 2016, vice president of business development at Mediative Chris Pinkerton revealed a significant shift in how we search. After collecting ten years of eye-tracking data, Pinkerton showed this defining image:

Posted in SEO, Uncategorized

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October 7

October 4

September 27

September 19

September 9

The Weekly Briefing: It’s Time to Prove Yourself

Account Manager Alexandra Messerli talked about how social proof can boost your SEO efforts… While social media often propels social proof, it can also come from non-social platforms. Social proof is “the attempt to build credibility and trust towards your business by showcasing what others think of it.” You can build social proof from a

Posted in Content, SEO, Uncategorized

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July 22