Google Search Icebreakers: The Value of Featured Snippets

Four years ago, Google released what we know today as featured snippets. There were some bumps along the way, but last January, the search engine behemoth reintroduced the feature, promising easier and more accurate answers for users asking questions. The value of featured snippets has skyrocketed, and now it’s embedded in the vernacular of every Read more…

Why Your Content Marketing Isn’t Working: 5 Things Your Customers Could Tell You

You’ve been posting blogs for months. You’ve been adding new pages to your site. You’ve been participating in an aggressive content marketing campaign. But the results of your efforts aren’t meeting your expectations, and you’re left wondering why your content marketing isn’t working … If your content marketing efforts don’t seem to be generating leads, Read more…

5 Facts in Under 5 Minutes, Episode 6

It’s time for 5 Under 5, Episode 6! SEO Specialist Matt Pfeifer talks about wait times for local results, Twitter changing character limits, Instagram removing recency from its stories, Facebook Local, and 2017 local ranking factors. Welcome to Under 5   The Latest in Digital Marketing in Under 5 Minutes   Hi, I’m Matthew Pfeifer Read more…