February 4

January 14

The Weekly Briefing: The Good, the Bad, and the Awesome

SEO/SEM Account Manager Michelle Conway gave us some tips on enhancing search engagement … The key to maximum search engagement is a coordinated search strategy. According to Search Engine Land columnist Thomas Stern, your paid and organic search strategies have work together to increase your visibility, page authority, and, ultimately, your site conversions. SEO obviously

Posted in Content, SEO, Uncategorized

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January 7

November 13

The Weekly Briefing: Google Spills Its Secret Sauce

SEO Copywriter Hannah Scherrer shared a study regarding age, gender, and emotional responses to viral marketing … This year we’ve survived mobilegeddon, accepted the use of artificial intelligence in search, and experienced multiple modifications to the Knowledge Graph. However, the one thing the digital marketing world is still wrapping around is the content conundrum. In

Posted in Content, Marketing, Technology News, Uncategorized

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October 29

October 23

The Weekly Briefing: Befriending Your Buyer and the Reviewers Review

SEO Copywriter Hannah Scherrer gave us tips for improving content marketing strategy by establishing buyer personas … Content marketing has unofficially become the newest buzzword in the digital marketing world – Google has made it into something quite valuable (think the Panda algorithm). While everyone frantically writes more and more content, it seems that the

Posted in Content, Marketing, Uncategorized, Web Development

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October 16

The Weekly Briefing: Understanding How Google Won the SEO Battle

Content Marketing Strategist Angela Sanders talked about how Google has “won” the SEO battle … Earlier this month, Search Engine Land published an article declaring Google as the victor of the great SEO battle, and even more notably, it has “remade an entire industry and turned their former enemies into allies.” So, how did they

Posted in Content, MN SEO Localized., SEO, Small Business Web Design, Uncategorized

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October 2

August 5

The Weekly Briefing: Defeating Your Writer’s Block

Copywriter Hannah Scherrer shared a few tips to help with content ideation … Sometimes coming up with content for clients can be difficult, especially if their industries are not particularly exciting. Isla McKetta recently published a quick guide to brainstorming and delivering quality content. Horizontal thinking and lateral brainstorming were two tips to help writers

Posted in Content, PPC, Uncategorized

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