Tips For An Engaging Presentation
Keeping an audience engaged is more difficult than ever before, especially with technology – smart phones, laptops, tablets, etc. – competing for your listeners’ attention. So, let’s talk about why creating engagement is so hard and how to overcome any and all obstacles.
One of the main problems with presentations, especially those where you cannot bring in an example of a product (like with SEO), is just that, that you aren’t creating a physical, final product. You’ve created documents that help clients envision the final product, but that is not the same as having a result in hand. Ultimately, you’re presenting a proposed solution, not the finished product itself. As soon as you present your ideas, people start attaching their own meanings to them. Their meaning may or may not be what you’ve hoped the final solution to be. This is where communication breakdown starts to happen.
Stories are the best way to get our imaginations going. Stories create a vision in our clients’ minds. A story creates a setting, fosters empathy, opens up opportunities for discussion, helps you set a perspective, and moves the discussion away from personal opinion to business-minded solutions.
Here are five steps Minneapolis Web Design Firm, Rocket55 uses to engage audiences during presentations:
1. STATE THE DESIGN PROBLEM.
Solutions are boring and confusing if nobody knows what they’re solving. Every problem is going to have many points. Summarize what your client has addressed as the issue, so that you are on the same page as to what needs to be solved.
2. DISCUSS THE VALUES AND APPROACH YOU BROUGHT TO THE PROBLEM.
Discuss the approach you used to solve the problem. What research did you choose and why? Outline the methods you used in general terms and explain how you maintained objectivity.
3. DESCRIBE YOUR PROCESS AND THE IDEAS YOU EXPERIENCED ALONG THE WAY.
Get more specific about your research and how the solution started to form. This is where having a narrative becomes extremely useful because you want your audience to empathize with the people who use the product you’re trying to improve.
4. STATE THE UNIFYING CONCEPT THAT EMERGED FROM YOUR PROCESS.
Always have a unifying concept. This is what steers the whole ship and glues all of the pieces together. If the research has been done well and you’ve had enough time to analyze the results, the conclusion should feel obvious.
5. PRESENT YOUR DRAWINGS AND MODELS, ALWAYS DESCRIBING THEM IN RELATIONSHIP TO THE CONCEPT.
Talk about your documents in context. You’ve created meaning around an article that would have been two-dimensional otherwise.
“Websites are moving targets built on moving targets.” To expect an airtight solution disregards the dynamic nature of the Internet. Everyone must embrace the constant changes of this medium and create strategies that accommodate for it.