The Increasing Need for Mobile-Friendly Websites

Web designers have tried to design for mobile scenarios since even before the rise of the smart phone. As a top web design and SEO agency in Minnesota, Rocket55 has watched as demand continues to increase dramatically for entire sub-sites to be viewable on small handheld screens. The need for mobile functionality and user-friendly navigation is spreading like wild fire.

At this point, you would be hard-pressed to find a major publishing site that is not mobile responsive, or that is lacking a mobile companion site (or at the very least, plans to create one). Not only are people spending more time browsing the Internet on their phones, but also they have also taken to shopping on their mobile devices rather than using their desktop computers. This major change has prompted Google to start taking into account mobile usability into their mobile search results.

What does this mean for businesses? It means that if you don’t have a designated mobile website, or a mobile responsive site, you are going to miss out on the ever-increasing number of mobile consumers.

If your website is mobile-friendly, there is no need for users to manually manipulate the text and images in order to properly view them. This means, that whether you are viewing your website on a desktop, laptop, tablet, or smartphone, the website still needs to be easy to read and navigate. Can you say that about your current website?

If your answer is no, you’re missing out on a potential revenue stream that is growing every day – an opportunity that many businesses simply can’t afford to miss. Isn’t it time that you looked into becoming mobile-friendly? If you’re ready, contact Rocket55, your local Minneapolis web design firm that specializes in mobile website design.