SEO: Not a One Man Show
Search Engine Optimization is an industry that is crucial to the success of any business. It’s important that your SEO is done right. In the past 10 years, SEO has grown from something that is completely unnecessary to something that needs constant attention. Perhaps in its inception this was a practice that anyone could do, but since the industry has expanded and become so complex it is now requires an entire firm to maintain. SEO is definitely not a one-man show.
The reason SEO can’t be done alone is that you have to not only keep up with the businesses you’re providing SEO services for, but you have to keep up with Google as well. The amount of time that goes into having all of the up to date information about Google’s algorithms and doing all the work that goes into link building is enough for someone to stay busy for an entire day. This being said, it’s obvious that one person can’t do SEO for more than just one business.
Your onsite and offsite content is another important factor in SEO. You must have quality, well written content in order for Google to see you as an authority. If just one person is link building, researching, and generating all of your content, it’s likely that the quality of the content will suffer. In order to get everything done in a timely manner, one person probably won’t be able to take the time to generate content that original, well written, and timely. Your website’s content may not suffer, but the offsite content that your one man SEO band knows you don’t always check will probably take a hit, which will show in your rankings.
Social media is another important key to SEO and needs to be constantly updated. If your social media falls behind, your business isn’t going to look active and will fall by the wayside – which won’t be good for people researching the industry. Just think if you were looking for a particular business. After you visit a company’s website, you would probably go to look at their Facebook page. If you go there and see it hasn’t been updated in a while, you’ll probably be turned off by their lack of activity. Social media is a simple and easy way to make your company look good, but if you’re not updating your account it will have the opposite effect.
To have the best SEO results possible you need quality writing, effective implementation, and constant upkeep. Running SEO for even just one business would be difficult to do alone, but to have one person run SEO for multiple companies? It simply can’t be done. When you hire a firm to do your SEO work, you know you will get the SEO results you desire.