Regional SEO Tips & Techniques
One of the most important aspects of effective internet marketing is knowing where your customer base is and defining your techniques accordingly. No two businesses are alike, so how do you factor that into your SEO tactics?
Optimizing locally isn’t always easy, especially if your business operates in more than one location or services several areas. That means it’s vital to have strategies to ensure that your brand is consistent across all regions — whether you have several brick and mortar locations or cover a wide service area. If you’re wondering how to optimize for different regions of your business, we’ve got a few tips for you to consider.
Physical Location Pages
If your business has a number of branch locations, the best way to optimize for each one is to create individual storefront location pages.
These pages should hold vital information about the specific branch’s team or services in addition to the location’s address, phone number, business hours, etc. The consistent use of your business’ name, address, and phone number — commonly known as NAP — will be noted by Google and will increase your visibility online.
Creating separate pages also allows you more local optimization opportunities. On each page, you can include location specific content and optimize your headlines, meta descriptions, URLs and title tags for the specific location. We recommend avoiding a “store locator page,” and for an added regional SEO tip, include an HTML sitemap to point to those pages with regular HTML links.
Service Area Pages
If you operate out of a brick and mortar location, but service specific regions outside your immediate proximity, we recommend building out service area location pages on your site. Make sure to include regionally based optimization and to add a call to action (CTA) on the homepage that directs users to your service area pages.
Without a physical address to use for your service pages, the importance of link building cannot be overemphasized. It’s vital that relevant, local sites are linked to your service pages to give them legitimacy, especially since Google bases so much of their SERP personalization around physical location.
Originality is Key
It is imperative that you treat each location/service page as its own entity. When you’re creating a new service/location page, you cannot duplicate an old location page and simply swap out the state/city terms. Google penalizes these duplicate content issues and you will not be providing your customers with a personalized experience. Instead, approach each page individually. Write content that is as unique as possible and filled with relevant information that answers questions your users might have about the specific service or physical branch location.
With unique, individualized pages you can more easily keep track of which branches or service areas are performing better than others, which will help you prioritize marketing efforts in the future.
Don’t be tied down by the seeming limitations of local SEO for your business. If you are looking for reputable regional SEO tips and techniques, we are here to help. Contact the SEO experts at Rocket55 and let us help you improve the traffic to your site!