Minneapolis SEO and Web Design Strategies
Your website is where your business lives on the Internet, functioning as a home for your company’s information regarding the products and services you provide (it has an address and everything!). When building your website it is important that you keep certain things in mind.
For instance, in order for your website to be successful, it is imperative that your site be designed in such a way that users have easy access to the information they need. There must be a clearly defined path for visitors to follow, allowing them to get the most use out of your site. If your site’s organization is confusing, you’ll find that visitors might stop in, but never come back. Much like designing a home, if the kitchen were located on a separate floor from the dining room, would you find that functional?
Continuing with the home building analogy, the process of building a web presence looks a bit like this:
1. THE LOCATION
This is the domain name. It is important because it provides the basis for which you will build out your site. It must be able to stand on its own, as people will see it before reaching your full site. When deciding a domain name, it is important to keep in mind that the shorter and more simple the name, the easier it will be for visitors to remember. It isn’t always the best choice to select your company name as the address if it will be too difficult or long for people to recall.
2. THE ARCHITECT
A professional web designer is the best choice to ensure that your web presence is as effective as possible. Just as an architect needs experience and an understanding of building practices to design a functional home, web designers need to have an understanding of the back-end structure of websites, so that the website will do what it needs. Beautiful designs are one thing, but if your website features don’t work; you’re going to have an issue.
3. THE BUILDER
Your construction crew should consist of a web development team who is able to take the website design and make it function properly. From building the website to testing the features, utilizing a professional web developer ensures you get all that you’re asking for. Additionally, it is extremely helpful to choose a web development team that has some experience with search engine optimization (SEO). Why? Because making a home energy-efficient is much easier if you do it from the start, and the same is true with website SEO. Having a solid SEO strategy from the beginning is faster and more efficient than adding it in later.
4. THE REAL ESTATE AGENT
If you want your home to sell, or your website to thrive, hiring a professional is a must. SEO professionals determine your online marketing strategy in order to achieve higher rankings in the SERPs (search engine result pages), just as real estate agents use their proven tactics to gain exposure for their listings.
Brand new pages start with a page rank of zero, and making the climb in order to compete with long established competition is an uphill battle that should never be neglected. SEO experts know how to reach specific segments of the market place. SEO professionals don’t just drive more traffic to web pages; they focus on showing specific pages to the people that are actually looking for the information provided by their clients.
If you want to successfully establish yourself online, it’s important to consider all of the intricate pieces that go into effective Minneapolis SEO and web design strategies. If you are looking for a one-stop shop to take you from an empty lot to a finished home (online), contact Rocket55 today!