From Yellow Pages to Web Pages: Internet Marketing Campaign Strategies

Face it: the Yellow Pages are history. Even direct mail marketing campaigns are beginning to see a decrease in useful customer feedback along with lower ROI. As more people turn to the internet to find the products and services they desire, your business will need to tap into those potential customers in order to survive.

Whether your company is trying to receive local, regional, or global attention, holding the #1 spot on Google for keywords that are relevant for your business can mean the difference between struggling to keep your business afloat and becoming a profit-winning market leader.

Even greater benefit can be gained through implementing a full circle, customized internet marketing campaign for Minneapolis companies of all sizes.


While SEO is important to maintaining a healthy online presence, it is only one piece of the puzzle. Taking a holistic approach to internet marketing rather than focusing on one tactic or channel is essential — from using social media platforms such as Facebook and Twitter, to email marketing, to pay-per-click campaigns.

The more exposure your company has within the right channels, the more traffic your website will get, which will lead to more sales and revenue.


One of the great benefits when comparing internet marketing to traditional advertising methods is the ability to distribute your company’s message and product to literally millions of potential customers for a comparatively low cost.

Comprehensive internet marketing plans give Minneapolis companies more bang for their buck with a better ROI than almost any other marketing medium. Don’t spend the money designing and printing out thousands of print ads or paying for postage for snail mail when you can reach more customers and generate more sales from email at a fraction of the price.


The truth is, in order to be successful, there is no one-size-fits-all internet marketing campaign. Every Minnesota company and every industry is different, and your internet marketing strategy should reflect that.

For instance, some companies may receive the majority of their traffic from social media, but not every business will benefit from it. Determining which channels will best target your potential customers is key.

Tactics to consider:

  • Social Marketing: Increase exposure and connect with customers with social media marketing platforms such as Pinterest, Facebook, and Twitter.
  • Pay-Per-Click Advertising: Find the perfect balance of exposure and cost.
  • Blog Creation: Get your message out there and position yourself as a thought leader.
  • Public Relations: Be mindful of reviews and the public’s perception of your business. Publicize good news!
  • Geo-Targeting and Targeted Link Building: It’s all about location, location, location.

If you want to put your best foot forward in terms of your online presence, it is important to do it right. Don’t throw your money, time, and effort away on marketing tactics that simply aren’t worth the return. Think holistic, think cost-effective, think customized.

If you have any questions about how to build an internet marketing campaign, our Minneapolis search engine optimization experts at Rocket55 are here to help. Contact us today to get started!