Google’s Mobile-Friendly Update: Are You Leaving $$$ On The Table?

Google has announced that on April 21, 2015 they will be releasing an algorithm update that will give preference to websites that are mobile-friendly. This update is a response to the exponential rise in mobile search over the last three years and is necessary for Google to provide the best search results to users. This update marks the first time your website’s design will have a direct impact on your search engine rankings.

Below are three unique features of the update:


Google has announced that the update will only affect search results on mobile devices. With 60% of web traffic now coming from mobile devices, this represents a significant percentage of potential consumers searching for your business. Providing the best experience possible for mobile searchers will become a key component of SEO success.


The search industry has named this update “Mobilegeddon” due to the history of devastating Google penalties. However, unlike algorithm updates of the past, this update is not a traditional penalty. Google will be rewarding sites that are mobile-friendly instead of penalizing those who are not. This presents opportunity to improve your search presence by improving the mobile-friendliness of your site.


Unlike past updates, Google has announced that this update will function in real-time. This means that when Google re-indexes your site and recognizes that it is mobile-friendly, your site will be given the rankings reward immediately. April 21, 2015 is not a deadline; it is the beginning date of an update that will reward mobile-friendliness in real time.

Google’s upcoming algorithm update is another clear sign that mobile usage is here to stay. With a projected 2 billion smartphone users by the end of 2015, providing an optimal mobile experience to your customers will be a necessary part of your web marketing strategy.


  • 60% — Percentage of web traffic from mobile devices
  • 228% — Growth in mobile usage since 2012
  • 2 Billion — Smartphone users by the end of 2015