Enhancing Your Existing Site With Better SEO Services
Search Engine Optimization (SEO) services have the ability to vastly improve the searchability of your site, giving you a leg up over your virtual competitors. SEO helps your website get found by the people you want to find it — your potential customers, associates or clients. Strong SEO services will help your site rank well within search engines through a variety of different tactics.
Unfortunately, when SEO first began gaining popularity in the 1990s, burgeoning SEO strategists utilized shoddy techniques that harmed the user experience. Over 20 years later, successful marketing firms have refined their tactics to drive traffic to a client’s site without creating content that is unclear or looks like web spam.
These slipshod techniques were commonplace once, so many companies who have worked with SEO firms in the past come to current SEO firms with poor SEO practices on their sites. The tactics used in the past to boost rankings often no longer work, are now deemed “black hat” (banned by search engines), or were put into place to boost rankings only on a short-term basis.
Such bad practices may have included the following:
- Building links to your website from low quality or spammy web directories
- Keyword stuffing your content (loading too many keywords on a page)
Google’s algorithms have not rewarded such strategies for a while now. More so, websites that implemented such tactics are typically penalized. That being said, these clients are in desperate need of an SEO refresh.
With the help of an experienced, reputable SEO firm, you can rectify past tactics that hurt the quality of your site and get to work on enhancing your site. Instead of investing in expensive website development for a new site, direct your energy towards improving your current site experience. Of course, a quick fix is easier said than done, but generally, a trusted SEO firm can steadily increase site traffic within the first six months. A quality SEO firm should offer you the following:
- Site Check of Technical Issues
- On-Page Optimization
- Competitive Analysis of Your Competition
- Implementation of Site Edits
- Proprietary Link Building Strategy and Creative “Linkbait” Ideas
- SEO Copywriting and Content Implementations
- Blog Content Ideas and Implementation
- Social Media Account Maintenance
- Monthly SEO Reporting
When it comes to SEO, there’s never a one size fits all solution. The right firm should work to understand your company’s goals, aspirations, and the target audience you’re trying to reach. They’ll also work with you throughout the process to ensure you are satisfied with the strategies in place and your results. While strong SEO is important, the most important thing is that the client is happy with the website at the end of the day. The more customized your SEO service is to fit your needs, the better.
If you are interested in learning more about how an SEO firm can improve the ranking of your website, connect with Rocket55 at 612-315-2399. We’d love to help by responding to any questions or concerns you might have.