April 15

WordPress How-To’s: Using the Jetpack Plugin

WordPress: It’s one of the best SEO-friendly website content management systems out there. Right out the metaphorical box, it comes packed with numerous advantages that if utilized properly, can help your website reach the pinnacle of search engine success. But all too often, WordPress settings are often set incorrectly or go neglected, plugins aren’t utilized properly, and pre-made themes swamp sites with slow load times and other issues – all problems that surely don’t please the search engine gods – primarily Google. Below is the first post in our blog series that will cover a number of things you can do with WordPress to enhance your site. Today we’ll be discussing one of our favorite plugins.

Jetpack

WordPress.com used to have something that WordPress.org installs didn’t come with: A number of cool features already integrated into the platform. Thankfully, those features have now arrived for WordPress.org installs in the form of one plugin called Jetpack. Here’s how to get it:

1.)   Log into WordPress.

2.)   Hover over Plugins on the left-side nav bar.

3.)   Click Add New.

4.)   Search for “Jetpack by WordPress.com”

5.)   Click Install Now (This will download, unpack and install the plugin).

6.)   Click Activate Plugin.

7.)   On the left side nav bar, select Jetpack.

8.)   Click Connect to WordPress.com.

9.)   You’ll need a WordPress.com login. If you don’t have one already, create a new one or enter your existing username and password. Afterwards, select Authorize Jetpack.

 Features

Now that Jetpack’s installed, let’s talk about all the cool features. After authorizing the plugin, WordPress will likely redirect you to the plugin’s dashboard where you’ll see a number of features you can activate and configure. Below are just some of the many you might find useful:

  • WordPress.com Stats – Activating this plugin will add a stat tracker to your WordPress dashboard, displaying exactly how many people visit your website on a day-to-day basis. You can also see this organized by weekly and monthly views.
  • Photon – Accelerates image load times by instead loading pictures from WordPress.com’s CDN – overall improving performance.
  • Related Posts – This feature adds similar post links under your WordPress posts – giving users good suggestions that’ll get them reading more of your content.
  • Mobile Theme – Ah yes, with Google’s Moblegeddon algorithm update, this is probably the most important feature. Even if you have a free WordPress theme that isn’t already mobile friendly, this should help you transform it into one that looks great on both phones and tablets. If you want to be extra cautious, you can perform Google’s Mobile-Friendly Test afterwards.
  • Publicize – Allows you to automatically share your posts on social media.

Overall, Jetpack includes more than 25 features – so there’s a lot to discuss. Other options include things like a liking option with gravatars, A.I. to correct spelling and grammar mistakes, and a widget manager – features that can not only help with your site’s user experience, but SEO as well.