December 6

Timing is Everything When It Comes to Social Media

In the era of Social Media marketing, it is crucial to step up your game and help your business stand apart by effectively engaging consumers through social channels.  Simply posting updates on social media sites is great, but you can do something more to help these posts reach a larger audience and, therefore, create a bigger impact on your followers, likers, pinners and so on. The method is simple: timing.  Each social media site has their own, unique high traffic and low traffic times and knowing when most of the site’s users are active is a great tool to have at your disposal. You can use this information to get your content and your marketing message in front of as many social media users as possible.

Facebook: Facebook traffic begins picking up around 9:00 am and tapers off around 4:00 pm, with the highest traffic volume experienced on Wednesdays around 3:00pm.  Ideally, it is best to post updates on Facebook between 12:00 pm-3:00 pm and it is best to avoid any posts on the weekends, as traffic is much lower.

Google+: Google + is a popular business and networking tool, so it makes sense that the highest levels of traffic occur during work hours.  Traffic begins steadily increasing after 8:00 am and dramatically decreases between the hours of 5:00 pm and 7:00 am.  It is ideal to update your Google + account between the hours of 8:00 am and 10:00 am and it is best to always avoid posting on the weekends as there is a very low amount of active users on weekend days.

LinkedIn: LinkedIn experiences the highest amount of traffic both before and after business hours: 7:00 am- 9:00 am and 5:00 pm-7:00 pm.  The best days of the week to post updates to LinkedIn are Tuesdays and Thursdays.  It is advised to avoid posting content on weekends and is best suited to publish information outside of standard work hours in order to get the most possible views.

Pinterest: Traffic on Pinterest gains momentum around 12:00 noon, with the peak time being Saturday mornings. Ideally, it is most effective to publish content on Pinterest between 2:00 pm-4:00 pm or 8:00 pm-1:00am, as these are their high traffic periods.  It is best to avoid posting during the late afternoon hours, particularly between the hours of 5:00 pm and 7:00 pm.

Twitter: Twitter traffic begins to grow steadily after 11:00 am. The highest traffic periods are from Monday through Thursday between 1:00 pm-3:00 pm. Traffic on Twitter starts fading in the afternoon, around 3:00pm, and the biggest drop is on Fridays after 3:00 pm. For the best results in your Twitter marketing campaigns, try to avoid posting on Twitter between 8:00 pm-9:00 am.

By implementing a timing schedule on your social media posts, you can open the doors to a new level of social media success.  You work hard for your business, so make your social media marketing efforts work hard for you in return.