August 13

The Weekly Briefing: With “G” Covered, Google Looks to Span the Entire Alphabet

Content Marketing Strategist Angela Sanders and SEM Specialist Andrew Vanderiet discussed big changes at Google…

On Monday, Google sent shock waves through the online world, announcing a significant business reshuffling that will see the tech giant become a subsidiary of a newly created parent company called Alphabet. The move helps better organize Google as it continues to expand further outside the realm of search. Alphabet will be an umbrella for other Google-backed initiatives including Calico, an organization focused on aging and longevity research, and Google’s Life Sciences division, aimed at developing things like “glucose-sensing contact lens.” Google founders Larry Page and Sergey Brin will move to Alphabet CEO and President respectively while Google Product Chief Sundar Pichai will step up to helm Google as the tech giant’s new CEO. Larry Page commented, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search!”

SEM Specialist Reed Langton-Yanowitz discussed how to approach email marketing…

In an article on Search Engine Land, Beanstalk SEO Services CEO Dave Davies discusses the impact that email marketing could potentially have on website rankings. Specifically, Davies points to a Google patent issued in 2012 in which the tech giant detailed a system to identify the prevalence of a vendor’s email’s – for example, downgrading a vendor’s reliability in the event that they sent a lot of spam. While it’s not exactly clear if Google will actually act on the patent, Davies further examines the patent’s details – concluding that SEOs must look at the big picture, taking into account other factors Google could consider in the future, including “vendor references outside the typical points.”

SEO Copywriter Hannah Scherrer discussed Google’s new approach to local results…

How its company is structured isn’t the only thing Google changed recently, the tech giant also revamped its search results – downsizing the amount of results for location-specific searches. For example, if you type in something like “HVAC repair,” you’ll see a map with 3 nearby contractors. The map displays their addresses, hours, review ratings, distance away, and directions. Previously, the results showed 7 service providers. The user is still able to see additional locations; they just have to select a “more” option at the bottom of the screen. Check out an article from SEO Roundtable for more information.

New Business Development Lead Zach Peterson discussed Bing’s fight VS counterfeit medications…

Microsoft search engine Bing recently took on the increasingly large problem of sites selling counterfeit medications online. “When there is a significant risk of serious harm to the public from purchasing unsafe, counterfeit and other illegal drugs online, the Bing team wants to help our users make informed decisions,” stated the company in a blog post. The search engine will now display Warning Messages when users click on sites that have been flagged by the FDA for unsafe drug practices. The move is similar to Bing’s warnings for sites that contain malware.