February 19

The Weekly Briefing: Wikipedia Invests Big in Search Engine Development

Content Marketing Specialist Angela Sanders talked about Wikipedia’s big play on search…
Could Wikipedia give Google a run for its money in terms of search? According to a report from The Register, the Wikimedia Foundation has secured a $250,000 investment from the Knight Foundation. Wikimedia, which operates Wikipedia largely on donations, intends to use the money in part to build what’s described as a “Knowledge Engine project” that will help provide better search capabilities for the online encyclopedia. Despite the news, Wikimedia claims it isn’t trying to build its own version Google. Actually, Wikipedia would be well served by better search capabilities. Case in point: Most people search through Google to find the Wikipedia page they’re looking for, rather than going directly to Wikipedia by entering it into the address bar. Once the article has been read, the user usually goes back to Google (or other preferred search engine) to continue his or her journey.

 

Social Media Manager Kaitlin Schlick discussed a new mobile feature for Facebook…
Facebook is upping the ante on live streaming, most recently opening the feature up to everyone with an iPhone, according to a report from Wired. Live streaming on Facebook allows businesses and individuals to broadcast live videos directly in the news feeds for viewers to watch. We’ll definitely be keeping a close eye on the new feature to see if it can help our clients generate more leads through social media. For more info on Facebook Live, check out this page by the social media giant.

 

Copywriter Andrew Vandereit discussed how artificial intelligence is transforming search…
A retirement at Google is paving the way for a replacement who has extensive knowledge on artificial intelligence. According to a report from Wired, John Giannandrea is set to take over for Google Senior VP Amit Singhal. Giannadrea’s previous work has included dealing with A.I. at Google and, more specifically, “deep neural networks.” It’s something that’s otherwise known as “deep learning” where a search engine can actually use artificial intelligence to better adjust to an individual’s search habits – overall, better responding to queries in the process. Giannadrea was previously a driving force behind RankBrain. Now his promotion in the company could place an even greater emphasis on further developing A.I. capabilities.

 

Creative Copywriter Brandi Kazimierski discussed performing marketing on a budget…
Small businesses, especially those who have just started up, often times find themselves struggling with their budgets – making marketing an issue. But despite budget limitations, effective marketing is still a possibility. Hootsuite’s Kristina Cisnero provided some ideas on how small businesses can effectively market. Among them: Hosting a meet up, working with partners, providing sponsorships, utilizing social media, and more. Check out the entire post for some great tips.