November 19

The Weekly Briefing: Google Voice Ups the Ante on Complex Questions

Content Marketing Strategist Angela Sanders discussed how Google Voice Search is continually evolving…

Google recently announced that its voice search app has grown to understand more complex questions – allowing it to better comprehend intent when device users ask questions. Areas in which the app has advanced in include superlatives, ordered items, particular points in time, and complex combinations like, “Who was the U.S. President when the Angels won the World Series?” (Provided as an example by Google. Check out a fascinating infographic showing the process for understanding user intent). The search giant, meanwhile, noted its app continues to grow and that it still sometimes makes mistakes. 

SEM Specialist Andrew Vandereit talked about new features on Facebook for mobile… 

Facebook is beginning to look a little more like Google. In late October, the social media giant detailed a revamp of its notifications tab, reminiscent of Google Now and intended to deliver a more personalized experienced to users. “Every day, people use their notifications to keep up-to-date with their friends and family. We’ve heard feedback that people wanted to add important information that they can easily see, all in one place,” Facebook Product Manager Keith Peris commented in a blog post. The tab is customizable, allowing users to receive notifications for things like sports scores, friends’ birthdays, weather updates, movie times, places to eat, and more. 

SEO Copywriter Jared Townsend talked about submitting reconsideration requests for hacked websites…

When Google detects that your site has been hacked, it displays a message stating, “this site may be hacked” under the URL in search results. In order to have the message removed, webmasters have to eliminate what’s causing the malicious issue and report to Google that it was fixed via a reconsideration request. Most recently, as part of its #NoHacked campaign in September, the tech giant detailed its latest efforts to help webmasters with the issue. In 2014, the company unveiled “Note from your reviewer,” customized messages that specifically address what’s wrong with the hacked site and where to find the malicious content – helping webmasters better address the issue in instances where their initial reconsideration requests were rejected. Meanwhile, Google also launched “Fetch and Render,” a tool that lets you view your site the same way as Googlebot – allowing you to see cloaked content that’s invisible to website visitors. Overall, Google’s efforts have helped hacked sites more quickly address their issues.

SEM Specialist Tory Vang discussed the arrival of new AdWords Ads just in time for Black Friday…

Google is handing out presents early this year, most recently unveiling two new temporary AdWords headers for structured snippets – one geared towards Black Friday (available Nov 20-27), and the other targeting Cyber Monday (available Nov 20-30). According to a report from Search Engine Land, unlike other snippets, AdWords advertisers only have to include one value under each header. Meanwhile, Google provided the following examples for the Black Friday ads: “Stores open at 6am” and “25% off electronics.”