August 28

The Weekly Briefing: Google Considers Video Ads in Results After Head Start by Competition

SEM Specialist Reed Langton-Yanowitz discussed a new advertising option Google is testing…

Google almost never lags behind the competition in regards to search engine options, but one of the few exceptions is in the area of advertising, specifically concerning promoted videos directly in search results. The tech giant doesn’t currently provide them, but it’s something they’re testing, according to a report from Search Engine Watch. Bing and Yahoo! (which is powered by Bing’s search algorithm) have already added advertising videos in their own searches, something previously reported on by Jennifer Slegg of The SEM Post. Google currently offers video advertising, most prominently through YouTube. However, adding videos directly within search results simply makes too much sense for the company to pass up financially. It’s likely only a matter of time until we see them. The only question is, how will the Internet’s largest company pull it off without tarnishing the clean and to-the-point aesthetics its search results are currently known for?

SEO Copywriter Jared Townsend discussed Microsoft’s expansion of search capabilities on Android…

Windows Phone isn’t exactly taking off but thankfully for Microsoft, there’s a different avenue to take: Expand capabilities through Google’s mobile platform, Android. The company, which recently made Windows 10 available, has launched “Bing Snapshots” in beta for Android. Just like Google “Now On Tap,” the capability allows users to search by placing a focus on context. For example, a user scrolling through their Instagram feed might see that another user tagged a photo from “Costa Rica.” From there, the user could tap the phone’s home button in order to see more information on Costa Rica, i.e. providing general information on the country, ticket options to get there, along with an assortment of other options. For more on the feature, check out a video from Microsoft.

Web Developer Zac Forsman discussed the current state of website hacks…

Hackers have been anything but easy on websites, a notion backed by Google’s recently held #nohack week in which the search giant revealed a poll indicating that 36% of webmasters admitted to being hacked. Barry Schwartz of Search Engine Roundtable noted in a report that he believed the number was actually “way higher,” something we’re going to say is a pretty good guess. Even more interesting, however, is that 66% of webmasters said they fixed the hacks themselves, while 11% said they worked with their web host to correct the problem. Meanwhile, a surprising 10% said they hadn’t yet fixed the problem at all.

SEM Specialist Andrew Vanderiet discussed Google’s integration of more social media within its search results…

Twitter isn’t going away anytime soon. If anything, it’s getting more airtime. For example, take Google’s latest move: Showing Twitter Tweets directly within search results. According to a report from Search Engine Land, the company is currently adding the feature for English desktop versions, something that arrives after Tweets were spotted in Google results via mobile back in May. There’s no known advertising motive behind the initiative, but it’s expected that Tweets in results will become more heavily catered to users’ direct search intentions as time progresses.