July 9

The Weekly Briefing: Google, Bing Maps Taking New Directions

SEO copywriter Hannah Scherrer talked about Google’s new patent application …

This article from SEO by the Sea shared that Google recently published a patent application featuring On Board Diagnostic (OBD) sensors made standard in cars in the 1980s. Google wants to use this OBD technology to collect information about road quality. The existing sensors would interpret vertical displacement of shock absorbers, which would then be applied as information for Google Maps. Currently, the patent is viewed as financially impractical. This isn’t the first mapping patent Google has published, but it is certainly a “surprising” one.

Web developer Zac Forsman talked about a more practical map improvement …

A recent article from Search Engine Land shed light on Bing’s map capabilities that place a significant emphasis on content, exploration, and planning – unlike many other map applications that focus on isolated “look ups.” Users can create layers of results to improve the map of their journey, not the map of just one leg of their journey.

SEM specialist Andrew Vanderiet revealed Yahoo’s external search result usage …

In an enlightening article from Search Engine Journal, author Matt Southern discussed that a partnership (established early 2015) between Yahoo and Microsoft has made it possible for Yahoo to use other search engine results for 49% of searches. Yahoo must provide unique results 51% of the time, and the rest of the results could be sourced from Bing and Google. This only adds insult to injury as we look at Jared’s article …

SEO copywriter Jared Townsend shared an article accusing Google of harming consumers with their dominance and lack of diversity in search results.

The UK publisher The Register revealed the results of a study authored by Tim Wu, a well-respected law professor, and data aggregated from Yelp. The study showed that consumers actually prefer that the results of their search query to be third party information. Net neutrality might have found a new threat, despite Google previously vowing to not promote Google’s content. Recent statements have indicated – and proved – to be otherwise.