July 30

The Weekly Briefing: “Get the App…Or Continue to the Site” a Bad Way to Promote?

Web Developer Zac Forsman discussed a mistake websites might be making when advertising their mobile apps…

“There’s an app for that” rings true and can be great in many instances. However, if you advertise your app the wrong way, it can be all for naught. Look no further than something Google just revealed: The company’s webmasters noticed that 69% of users completely abandoned the mobile site for Google+ when presented with a “Get the app…or, continue to the mobile site…” landing page – showing that users actually preferred to give up than actually select one of the two options. Meanwhile, Google later opted for what it considered a “less intrusive way,” still advertising the app but with a “Smart App Banner.” The results? Mobile website traffic experienced a 17% increase.

 New Business Development Lead Zach Peterson discussed a big change for Google’s social network…

The online search giant announced plans to downsize its social media network, Google+.  The move, which had been expected for some time now, will roll out during the upcoming months and change how Google operates accounts – no longer requiring users to have G+ profiles just to use other key services like Gmail and YouTube. In a recent blog post, Google said the move would lead to a “more focused Google+ experience.” Meanwhile, the tech giant noted it would continue to expand the service with features such as “Google+ Collections,” a new platform announced in May that lets G+ users sort posts based on subject matter. First launched in June of 2011, Google+ has struggled to attract user engagement compared to the likes of Facebook and Twitter.

SEM Specialist Andrew Vanderiet discussed new options for online retailers…

Online retailers will now have more options for displaying product listings directly in search. On Tuesday, Google announced two additional features for Merchant Center – one of which called “online product inventory feeds” allows retailers to more easily update product pricing and availability. Meanwhile, the other comes in the form of an extension that allows retailers to connect spreadsheets directly to Google Merchant Center – something intended to simplify and make the upload process faster.

SEM Specialist Reed Langton-Yanowitz discussed a plan to stop spambots from influencing digital advertising…

The fight against fraud in digital advertising recently got a big boost. According to a report from Search Engine Watch, Google has provided the Trustworthy Accountability Group (TAG) access to its massive database of data center IP addresses – something the organization will use in its fight against fraudulent advertisement click-throughs from bot traffic. We suspect the move will help advertisers get better reads on genuine ad traffic – something that’s good for everyone. Meanwhile, other big names participating in the initiative include Yahoo! and Facebook.