August 5

The Weekly Briefing: Defeating Your Writer’s Block

Copywriter Hannah Scherrer shared a few tips to help with content ideation …

Sometimes coming up with content for clients can be difficult, especially if their industries are not particularly exciting. Isla McKetta recently published a quick guide to brainstorming and delivering quality content. Horizontal thinking and lateral brainstorming were two tips to help writers come up new content ideas. Building reader personas, general market research, and competitive research beyond the blog were also cited as effective ways to improve content ideation. At the end of the day, your content should be unique, relevant, digestible, and shareable.

Web Developer Zac Forsman talked about Microsoft’s Windows 10 launch …

Last month Microsoft released its newest version of Microsoft Windows – Windows 10. Matt Southern of Search Engine Journal explained that the new operating system has the potential to increase Bing’s market share due to the inclusion of a new desktop search bar that is powered by Bing. Microsoft’s voice-activate assistant, Cortana, will also sync with Bing. The Cortana app will soon be available across multiple operating systems, so you could search for a restaurant on your desktop and later retrieve the results of your search on your mobile device. Next quarter’s search engine statistics will be interesting, to say the least.

SEM Specialist Andrew Vanderiet delivered a few tips for PPC ad writing …

We have all experienced writer’s block, whether we are writing long or short copy, a research paper or an editorial piece. Keeping a steady stream of quality advertising content can be a struggle, too. Andrew shared some advice from a Search Engine Watch article to help defeat PPC writer’s block. The best way to overcome a brain freeze is by reacquainting yourself with the company for whom you are creating ads. This can include reading the website, finding customer reviews, or checking out your company’s competition to find out where information or service is lacking within your industry.