First of all, Happy New Year! If you’re anything like the Rocket55 crew, you’re ready to kick this year off with a great start. And what better time than now to evaluate your social media strategy and figure out how your business can be more successful in the new year.
The way your business uses social media is very important and can be very beneficial if you do it right. It is easy to get busy with everything else going on in our lives but just because you’re busy doesn’t mean your social media campaign should be put on the back burner.
Whether you’re a social media expert or not, you can take advantage of these resolutions for 2014:
- Spend time on visual sites: Videos, photos, and infographics are constantly growing in popularity so it is important to get on board and stay on board. Last year we saw a big rise in visual social media platforms such as YouTube and Pinterest. Make sure your business is utilizing all of the visual social media channels. Also, viewers like to look at infographics, especially if it’s with your own original content. Start creating your own infographics this year because this trend is only rising!
- Engage more: Social media is all about engaging and listening. It is important to keep your fans engaged with your business but also listen to what they have to say in response to your social media campaigns. Engaging is one responsibility but are you engaging enough with your followers? If not, work on creating more interactions and starting conversations, instead of just throwing content out there.
- Create great content: Content will always be important for your business, whether it’s through tweets, posts, contests, or blogs. Make it your new years resolution to type more. Remember that all the content you put out should be enriching your followers with knowledge. When coming up with content, think to yourself, “what are my followers getting out of this particular post?”
- Prioritize: As you know, there are many social media channels and one channel does not fit all. What may drive a lot of traffic to one business may not be the best place for another. But keep in mind that having presence on the top social media outlets such as Facebook, Twitter, and Google+ is important, regardless of your business.
There will always be new ways to engage and experiment with your own social media. Keep in mind that success in social media means reinventing the formula! Good luck!