There is a great deal of mistakes being made by businesses in the world of social media. The biggest mistake is not knowing that you’re making them. So this doesn’t happen to you and your business, here are just a few social media mistakes you should avoid.
First of all, you want to be sure that your business belongs on social media sites. No matter the size of your business, social media is not a one-size-fits-all platform. The industry of your business could be irrelevant in social media, which means you’d be wasting valuable time and resources that could be spent on more effective communication efforts. If you are having trouble rounding up fans, likes and followers, start by asking yourself these two questions:
- What are my business objectives that I want to accomplish on social media?
- Is my target audience reachable through social media?
With the answers to these questions you can determine if social media is right for your business.
Another common mistake that many businesses make is using your dashboard figures to measure your social media success (or lack thereof). Quality over quantity is very important in the social media realms. You may have 10,000 likes but if there is no engaging connection you are missing the point of social media.
Many businesses make the mistake of creating their social media pages just to say they have one but then forget about it, or even worse they post on it so much they end up losing friends/fans/followers. You need to engage your friends/fans/followers just enough so you are not bombarding them with posts or tweets they are not interested in. Depending on the industry, a common rule-of-thumb is one post weekly. It is key to make your posts interesting, relatable, and valuable to their audience. Remember, it’s all about telling, not selling.
Many businesses don’t use their social media tools like Facebook’s Insights the way they should. Take a look at your statistics to see if your friends/fans/followers are communicating back and ask yourself these questions: Are they seeing your posts? Do they share it with others? Do the posts get likes, comments, or retweets? Social media requires an active commitment on a regular basis in order to engage effectively.
Again, these are just a few of the major mistakes that are easy to make if you are not on top of your game in the social media world. If your business can just avoid some of the most common mistakes, you will already be ahead of the game.