Rocket55 SEO Specialist Matt Pfeifer walks us through the ideas behind Google Tag Manager. He explains what it can be used for, as well as who can benefit from the platform.
My name is Matthew Pfeifer, SEO specialist here at Rocket55, here to talk to you about the magic that is Google Tag Manager, in under 5 minutes.
WHAT IS IT?
What is it? It’s essentially a way to easily do developer work for non-developers. You’re able to implement a variety of code that helps you gather information about your customers or just really simplify a lot of things on the website. It utilizes three things:
- Tags, which is kind of a set of instructions.
- Triggers, which tells those instructions when to fire.
- And variables, which tells it what information to use.
Using these three things, you’re able to implement a whole lot of things on your website that normally you’d need a developer for.
WHAT’S IT DO?
So Google Tag Manager — some of its main functionality is to allow you to implement Google analytics and other tracking pixels onto your website in sort of a copy and paste fashion. This means that you don’t really need to understand the coding behind it, as long as you understand where to put it and what the tags are, you’re able to implement Google Analytics, Optimize, Remarketing, Facebook pixels, Twitter pixels, LinkedIn pixels, the list just goes down the line, all with just a copy and paste.
Some of the simple things you can do are to track PDF downloads or any downloads on your site, button clicks — say if you want to track the phone number in your header, you’ll be able to see how many people clicked on that, form submissions, and even implement schema.
Some of the advanced things you can do are tracking how far people scroll through your website, how long people are watching videos on your website, or even tell where they dropped off your forms on your form submissions.
WHY DOES IT MATTER?
Why does it matter? Computer savvy people like it because they’re able to do work that was once only doable by developers. Developers like it because it saves them time and it’s essentially more efficient. At its most basic, Google Tag Manager allows you to set up goal tracking, conversion tracking for your website, as well as implement a lot of different tools that would have taken a developer before. It’s more advanced uses allow you to capture very deep information about your customers.
I’m Matt with Rocket55, and this has been your guide to Google Tag Manager in under 5 minutes.