March 26

Video & Website Engagement

The goal of a website is to provide information for the consumer and to eventually make money. To make money, a website has to generate a solid traffic flow while minimizing bounce rates. There are many methods of driving and keeping traffic on a website, some being much more successful than others. One of the newer, more successful ways to generate and keep traffic that transfers into leads is video integration. (more…)

March 4

4 Social Media Trends for 2014

2014 is going to be another year where social media is very important for every business’s marketing plan. Based on Exact Target’s 2014 State of Marketing Report (shows top marketing objectives, priorities and concerns for 2014), there are four areas that you should be paying special attention to right now: (more…)

January 21

Search to Social: A Smart Move?

For the last several years, US companies in particular have been utilizing social media to market their particular product or service. With the 1.4 billion users on Facebook alone, this trend was predicted to lead to success. Other countries such as Asia have noticed the fairly recent trend of social media marketing and are thinking of moving their digital marketing focus from search to social. (more…)

January 2

Social Media New Year’s Resolutions

First of all, Happy New Year! If you’re anything like the Rocket 55 crew, you’re ready to kick this year off with a great start. And what better time than now to evaluate your social media strategy and figure out how your business can be more successful in the new year. (more…)

December 6

Timing is Everything When It Comes to Social Media

In the era of Social Media marketing, it is crucial to step up your game and help your business stand apart by effectively engaging consumers through social channels.  Simply posting updates on social media sites is great, but you can do something more to help these posts reach a larger audience and, therefore, create a bigger impact on your followers, likers, pinners and so on. The method is simple: timing.  Each social media site has their own, unique high traffic and low traffic times and knowing when most of the site’s users are active is a great tool to have at your disposal. You can use this information to get your content and your marketing message in front of as many social media users as possible.