It’s a theory that applies to almost anything: The best way to tell where you’re headed in the future is to understand where you’ve been in the past. This is true for a lot of areas, whether it’s world history as a whole, the tech industry, or yes, even the ever-changing topic of search engine optimization.
With the end of 2014 upon us, it’s time to look back on a year that’s brought a lot of changes to the way the Internet operates. Below we highlight just some of the most significant SEO news from this past year:
So you’ve made it past Black Friday alive and well, you’re counting your sales and patting yourself on the back for a job well done. Congratulations, you’re victorious. But just like any retailer with an online presence, you know it doesn’t end there. The busiest season for sales extends well beyond the day after Thanksgiving. It doesn’t actually conclude until just a few hours before the clock strikes 12AM on Christmas Day.
If you included mobile site optimization in your sales strategy, you’re already a step ahead of the game. For its part, Google has admitted in the past that it’s seen a doubling (or even more!) in mobile shopping on a year-to-year basis. If your online retail site isn’t optimized for mobile success, it could lead your customers to an unfortunate place this holiday season: a website belonging to your competitor (NO!!!). Below we cover a few great options you can utilize to increase your mobile viability this holiday season: (more…)
Is your website mobile-friendly? Sure, it looks great on a desktop, but how does it translate onto a tablet or a smart phone?
The demand for mobile responsive design has reached the metaphorical ears of Google algorithms and has resulted in a push for mobile user-friendly interface.
Google recently began implementing a mobile-friendly search label when you use your phone to search the Internet. Websites that will receive a “mobile-friendly” label will meet the following criteria: (more…)