Rocket 55

January 29

The Weekly Briefing: Finding New Ways to Connect

Here are some of the highlights from our meeting this week:

Link Building Strategies for 2015

SEO Copywriter Jared Townsend shared some quality link building strategies for 2015 after reading an article on Ahrefs. Link building is a tricky business, especially when you consider all the new and consistently updated algorithms from Google. A penalty from Google can do serious damage to a website and should be avidly avoided. Link building is still a critical component of SEO strategy and the right links can help your site increase its authority. (more…)

January 15

The Facebook Algorithm: Understanding How the Facebook News Feed Values Content

We’ve seen Facebook transform from a university chat room into one of the largest platforms for international communication. Quips between friends have morphed into invitations to parties and “Find Us On Facebook” has become a standard. We are bombarded by content from all directions, in all forms – advertisements, news stories, office antics, and cats that are too adorable to function. In an effort to de-clutter the constant stream of ideas, Facebook has created a new approach to how our news feeds are populated. This “News Feed Algorithm” is a challenge for digital marketers, but not impossible. As audiences have grown to crave quality content over the quantity of content, Facebook is taking an active stance on providing its members with information they actually want and in which they can find value.


December 30

2014: A Year in SEO Headlines

It’s a theory that applies to almost anything: The best way to tell where you’re headed in the future is to understand where you’ve been in the past. This is true for a lot of areas, whether it’s world history as a whole, the tech industry, or yes, even the ever-changing topic of search engine optimization.

With the end of 2014 upon us, it’s time to look back on a year that’s brought a lot of changes to the way the Internet operates. Below we highlight just some of the most significant SEO news from this past year:


December 12

Mobile Ideas for a Successful Holiday Season Sales Strategy

So you’ve made it past Black Friday alive and well, you’re counting your sales and patting yourself on the back for a job well done. Congratulations, you’re victorious. But just like any retailer with an online presence, you know it doesn’t end there. The busiest season for sales extends well beyond the day after Thanksgiving. It doesn’t actually conclude until just a few hours before the clock strikes 12AM on Christmas Day.

If you included mobile site optimization in your sales strategy, you’re already a step ahead of the game. For its part, Google has admitted in the past that it’s seen a doubling (or even more!) in mobile shopping on a year-to-year basis. If your online retail site isn’t optimized for mobile success, it could lead your customers to an unfortunate place this holiday season: a website belonging to your competitor (NO!!!). Below we cover a few great options you can utilize to increase your mobile viability this holiday season: (more…)

November 26

Mobile-Friendly Websites To Be Rewarded By Google

Is your website mobile-friendly? Sure, it looks great on a desktop, but how does it translate onto a tablet or a smart phone?

The demand for mobile responsive design has reached the metaphorical ears of Google algorithms and has resulted in a push for mobile user-friendly interface.

Google recently began implementing a mobile-friendly search label when you use your phone to search the Internet. Websites that will receive a “mobile-friendly” label will meet the following criteria: (more…)