Rocket 55

July 30

The Weekly Briefing: “Get the App…Or Continue to the Site” a Bad Way to Promote?

Web Developer Zac Forsman discussed a mistake websites might be making when advertising their mobile apps…

“There’s an app for that” rings true and can be great in many instances. However, if you advertise your app the wrong way, it can be all for naught. Look no further than something Google just revealed: The company’s webmasters noticed that 69% of users completely abandoned the mobile site for Google+ when presented with a “Get the app…or, continue to the mobile site…” landing page – showing that users actually preferred to give up than actually select one of the two options. (more…)

July 24

The Weekly Briefing: Optimizing Your Content for Google Featured Snippets

Developer Zac Forsman and Copywriter Hannah Scherrer discussed Google’s Featured Snippets in search…

Google has sought to enhance the user experience with featured snippets, something that showcases bits of content from websites directly within search results – helping answer search queries without forcing users to actually click on website links and dig through content. For example, if I type in “how to reboot iPad,” Google will display a three step how-to snippet from the Apple-focused tech site iMore. (more…)

July 20

SEO for Apps: How Apple App Indexing is Changing the Online Optimization Field

Apple and Google both announced in June that they would start improving their app search capabilities by instituting new technologies that index deep content within apps. The specifics of Apple’s indexing approach were detailed in the first article of a three-part series from Search Engine Land.

Essentially, app indexing is the accumulation of information within apps to create search results. (more…)

July 16

The Weekly Briefing: Customer Reviews Enter Google’s Knowledge Graph

SEO copywriter Jared Townsend talked about review snippets showing up in Google searches …

Search Engine Land reported that Google has started using “product card units” to show star-reviews and customer comments regarding certain products in search results. However, the source of these snippets is difficult to pinpoint, as Google collects reviews from many sites and stores without providing authorship information. (more…)

July 13

Site Launch: Aerosim Flight Academy

Summer is no time to slow down at Rocket 55. We recently launched a new website for Aerosim Flight Academy. Check out the full post to see the new heights that were achieved with the redesigned website. (more…)