February 14

December 21

December 19

The Weekly Briefing: The Paid Search Landscape is Changing

VP of Search Marketing Reed Langton-Yanowitz discussed a changing paid search landscape… Before the year started, it was already clear that mobile SEM was set to gain importance throughout 2016 — but the actual numbers may surprise even those who predicted the shift. The industry has witnessed 20% year over year growth in the third

Posted in PPC, SEO, Uncategorized

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December 12

December 2

November 21

The Weekly Briefing: Ask Politely, Get Reviews

Senior SEO Manager Hannah Scherrer talked about the importance of ratings and reviews for local business searches… There’s no avoiding it: reputation management is something every business needs to be doing today. According to a recent BrightLocal consumer review survey, 87% of people want to see three- to five-star reviews before they will consider using

Posted in SEO, Uncategorized

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November 11

The Weekly Briefing: We’re Way Beyond Mobilegeddon, Folks

SEO Copywriter Bailey Murphy talked about Google’s new “experiment” of mobile-first indexing for all devices… Due to a notable increase in mobile searches over desktop searches, Google announced it has begun it’s mobile-first index. Search Engine Land shared a quote from Google stating: To make our results more useful, we’ve begun experiments to make our

Posted in SEO, Uncategorized

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November 7

November 4

The Weekly Briefing: In a Sea of Content, Be the Fittest Fish

Account Manager Alexandra Messerli compared how being successful in SEO is like being successful with fitness… Regardless of how you spin it, trying to describe the long-term benefits of SEO can be difficult to explain to clients. Waiting for indexing and re-indexing, algorithm updates, or even content promotion can all feel forever taking. A recent

Posted in PPC, SEO, Uncategorized

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October 17