When you’re making sites for an audience around the world, it is important to be aware of cultural differences that might affect the way they could be viewed in different parts of the globe. One site cannot be expected to be received the same around the world. Adapt your website to allow for cultural differences while maintaining their effectiveness in the regions you target.
Content is the most important part of the website so you must make sure it is relevant and useful to your target audience, make sure it is as universally understandable as it can possibly be and that the content is appropriate cross culturally. Work with a professional translator to ensure your search engine optimization campaign can be successful with proper foreign language keywords.
Color is another important factor to consider when designing sites cross culturally. Color can affect the way your website it perceived because different colors mean different things to different cultures.
Cross cultural web design is about being very aware of the possible pitfalls and making your site as accessible to a multitude of other cultures. Make your site as accessible as possible to adapt to the increased internationalism that the Internet provides.