The Increasing Need for Mobile Web Sites
Minneapolis web design firm, Rocket 55 has continued to observe the ongoing trends in mobile web site design. Web designers have tried to design for mobile scenarios since the inception of mobile devices. Within the last year, the demand has increased dramatically for entire sub-sites to be viewable on small handheld screens. The need for mobile functionality and user-friendly navigation is spreading like wild fire.
At this point, you would be hard-pressed to find a major publishing site without a mobile companion site, or at the very least, plans to create one. Not only are people spending more time on the Internet on their phones but they have also even begun shopping on their phones. Good examples of the translation from traditional web sites to mobile sites are Apple, Google, Mashable. Still, truly succinct websites are few and far between.
To properly read or view all the information on an unaltered website using a mobile phone, users most likely have to manually manipulate the touch screen to resize the image or scroll through text that does not initially appear on the display.
Just as we're witnessing an explosion of mobile site designs, it can be expected that as consumers pick up tablets more often, major websites will follow suit be creating sites and apps designed specifically for a medium sized touch-screen environment.
The Internet does hold a few tools to help you convert you website to a mobile friendly site like Mobify, MoFuse, and Wirenode. They are certainly worth looking into as the Internet and mobile worlds continue to fuse together and could easily bring your business more traffic and revenue. Mobile sites are an appropriate solution for businesses that require intricate functionality and/or those who have many repeat users or customers.
