Rocket 55, a Minneapolis web design firm, wants to share some of its knowledge with the public in regards to the constantly evolving world of mobile web sites. According to this Minneapolis web design firm there are four steps of web design that should be considered for the mobile web site.
What is the “Mobile Web”? It is a term used to describe internet used by mobile devices such as mobile phones, smart phones, and tablets. With the mobile web growing in popularity, many companies feel they need on the mobile web with a mobile web page before they get left behind.
Now it is time to ask some questions to know what is best for your company.
Step one: Assess the Current Situation and ask yourself if your company actually needs a mobile website.
The hype tells everyone they need this shows impressive figures like the 91.4 million people who are expected to be on the mobile web by the end of the year, but are any of those 91 million your potential customers? Most likely yes, but if you own a small thrift store in a smaller town maybe not. True, in 2010, there were $3.4 billion in online sales, but if you do not sell anything online do you care? The best way to make this choice is to look at your traditional web page and check how many people visited it from mobile devices and decide if this number is large enough to justify the expense.
Step two- Make your mobile design center on The User
Think about what your users will want to find on your mobile web page and what they will find useful. Ask a few potential users what they would want to find on your page. Other important questions to find the answers for are:
Why do your customers want to see your company on their mobile devices?
What features would they like it to have?
What features do they need it to have?
What kinds of things frustrate them with other mobile web sources.
What device do they use to access the mobile web.
Step three: Decide what is most important for your mobile web page to offer.
This should be based on what you learned from step two. If an item you think is important is not on the list of what your potential users told you was important, ask yourself if you really need it. The more targeted your mobile content the better it will serve your customers. Remember you can always add more content later.
Step four: Designing a web page for the mobile market.
A mobile web page is very similar to a standard web page with a few key differences. Mobile devices have small screens and slow connection speeds. Content needs to be big enough to see and simple enough for quick load times. Most users want to find what is around them or are using the device to be entertained.