September 7

Explaining the Value of SEO Part III

We’ve told you how to approach the SEO novice and a person who doesn’t want to adjust a system that appears to be working, but what about the person who has used an SEO firm and was displeased with their results? Learn all about how the right SEO company can make all the difference!

For the person with the bad SEO experience
Not all SEO companies are created equally. Like most businesses, there are people out there that give a bad name to their trade.

It’s not uncommon to hear about some No-Name SEO company that takes on Company A and builds them some questionable links that send Company A to the top of the Google search. After a little bit of time near the top and some increased business, Company A decides to skate off No-Name’s work for a while. It turns out that No-Name’s questionable SEO tactics actually harm the site’s search engine ranking in the long run, making it nearly impossible to find Company A for any of their search terms. Now, Company A is out their investment that they made with No-Name SEO, their business is non-existent because no one can find them and they’ve come to the conclusion that all SEO firms are out to get them.

This doesn’t have to happen and shouldn’t happen with any SEO firm. If someone has had a negative experience working with SEO, it is completely understandable that they are more than a little hesitant to make that investment again. Even with negative experiences, most people still understand that SEO is a huge asset to any company. They just need to know how to find an SEO firm that is going to look out for them and use non-shady methods.

It might take a little more time, but utilize Google to help you find a reliable, trustworthy SEO company. Google ranks companies with SEO tactics that they value highly, so companies that are coming up in the top spots on your search are companies that are utilizing the best SEO practices for their own SEO. This is a good sign. If a company can get a high ranking in a difficult search like Minneapolis SEO, they are employing the right SEO tactics. Google finds them to be “popular” and valuable, so that is where you should start your search.

Once you’ve narrowed your search down, start browsing around these companies’ websites and calling them with questions. If you see anything about utilizing social book marking sites and link farms, stay away! Search engines like Google not only frown upon these sorts of methods, but also penalize companies and sites that are using these “spammy” techniques. This is also going to get them right back where they started; sad, frustrated and full of hatred towards SEO. Look for companies that focus on generating unique content and building organic and natural links. If a company tells you that you only need a month of SEO and you’ll be good to go, you probably shouldn’t trust them. Good, quality SEO takes time. After all, Rome wasn’t built in a day.
It is also important to note that SEO has to be properly maintained to continue to see results. It is never a one and done type of thing. Any SEO company that tells you otherwise is either severely misguided (so you probably shouldn’t work with them) or is trying to take advantage of you. Don’t have your boss make the same mistake twice by using an SEO strategy that will only end up hurting them in the long run. Take your time; ask questions and do some research before you hire an SEO company.

 

SEO is one of the most valuable things any company can utilize to expand their business and generate the revenue needed to stay above the competition. While more people are learning the true value of a good SEO campaign, there are still a lot of people out there who have no idea what SEO is or who have misconceptions about what it is. Those people who are clueless or doubtful about the superhero-like effects that SEO can have on a business may need a little nudge in the right direction. It is your job as the business savvy, cutting edge internet professional that we know you are, to address these people and guide them to the light. SEO isn’t going anywhere. It’s time to bring your business into the 21st century and to the top of the search engines.