December 2

Essential Design Factors

The biggest, most underestimated strength of a web page’s copy is its power to inspire action for those that read it. To inspire people to act on your site’s copy, the copy must be error free, concise, friendly and interesting all at the same time. Visitors get easily distracted and they often have many other choices (through your competitors). Keep the navigational structure pretty simple to prevent your site’s visitors from seeking out your competitors.