December 3

November 13

The Weekly Briefing: Google Spills Its Secret Sauce

SEO Copywriter Hannah Scherrer shared a study regarding age, gender, and emotional responses to viral marketing … This year we’ve survived mobilegeddon, accepted the use of artificial intelligence in search, and experienced multiple modifications to the Knowledge Graph. However, the one thing the digital marketing world is still wrapping around is the content conundrum. In

Posted in Content, Marketing, Technology News, Uncategorized

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September 25

July 9

June 2

The Weekly Briefing: Are Facebook’s “Instant Articles” Good or Bad for Publishers?

Facebook’s new platform can make loading articles 10x faster, but is it bad for publishers? New Business Development Coordinator Zachary Peterson discussed a New York Times report on Facebook’s new Instant Articles feature – currently available for iOS mobile devices. It’s a platform that allows readers to view articles in their entirety without ever having

Posted in Google Updates, Social Media, Technology News, Uncategorized

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May 13

The Weekly Briefing: Could Facebook’s ‘Add a Link’ Plan Cost Google?

Highlights from this week’s weekly meeting: Facebook’s ‘Add a Link’ feature Sharing a link with an update on social media can be a tedious task – copy and pasting, right? Think again. SEM Specialist Reed Langton-Yanowitz discussed Facebook’s plan to make the process a heck of a lot easier by adding a feature that allows

Posted in Google Updates, Marketing, SEO, Social Media, Technology News, Uncategorized

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March 11

The Weekly Briefing: Google Gets Brainier and the Eve of “Mobilegeddon”

Google seems to be rolling out with algorithm updates weekly. This past week at SMX West encouraged discussions about many of these upcoming changes, including website security certificates, knowledge based trust, and the ominous “Mobilegeddon.” Here’s the rundown: SEO Copywriter Jared Townsend talked about the recent push for Internet security and Google’s HTTPS algorithm. Recent

Posted in Google Updates, SEO, Technology News, Uncategorized

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March 4

The Weekly Briefing: Save the Date – April 21, 2015

Our first March meeting had a lot of great news updates, follow-ups, and overall stellar information. Here are some of the highlights. Senior Account Manager Michelle Lyons and Copywriter Hannah Scherrer updated the team about Google’s new mobile search initiative. April 21, 2015, will mark a massive Google algorithm update: mobile-friendliness as a ranking signal.

Posted in Google Updates, SEO vs. SEM, Technology News, Uncategorized

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February 18

The Weekly Briefing: Buzzing, Tweeting, and Searching

Here are some of the headlines from our weekly meeting: SEM Specialist Reed Langton-Yanowitz talked about the expiring Apple/Google deal regarding Safari’s default search engine. Bing and Yahoo were the expected contenders to fill the void, but Apple’s job opening for an “Engineering Project Manager – Apple Search” has caught the attention of the Internet.

Posted in Google Updates, Social Media, Technology News, Uncategorized

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February 12