September 18

5 Common PPC Myths and Why They’re Dead Wrong

Like most marketing disciplines, pay-per-click (PPC) advertising has a lot of misinformation associated with it. Separating fact from fiction isn’t easy, especially because PPC simply hasn’t been in the forefront of the marketing world for nearly as long as traditional tactics. However, PPC is fast becoming one of the most effective and common marketing tactics

Posted in Marketing, PPC

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September 8

August 31

March 14

5 Things Your Boss Wants to Know About PPC

Pay-Per-Click (PPC) advertising is beginning to dominate the marketing landscape in many industries, but getting started can open a Pandora’s box of questions and concerns. Pivoting away from the norm of traditional media is not an easy task, and marketing blood and tears can be shed just to get leadership on board. Lucky for you,

Posted in Marketing, PPC

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December 19

The Weekly Briefing: The Paid Search Landscape is Changing

VP of Search Marketing Reed Langton-Yanowitz discussed a changing paid search landscape… Before the year started, it was already clear that mobile SEM was set to gain importance throughout 2016 — but the actual numbers may surprise even those who predicted the shift. The industry has witnessed 20% year over year growth in the third

Posted in PPC, SEO, Uncategorized

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November 4

The Weekly Briefing: In a Sea of Content, Be the Fittest Fish

Account Manager Alexandra Messerli compared how being successful in SEO is like being successful with fitness… Regardless of how you spin it, trying to describe the long-term benefits of SEO can be difficult to explain to clients. Waiting for indexing and re-indexing, algorithm updates, or even content promotion can all feel forever taking. A recent

Posted in PPC, SEO, Uncategorized

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June 17

April 8

March 4

February 25