March 14

5 Things Your Boss Wants to Know About PPC

Pay-Per-Click (PPC) advertising is beginning to dominate the marketing landscape in many industries, but getting started can open a Pandora’s box of questions and concerns. Pivoting away from the norm of traditional media is not an easy task, and marketing blood and tears can be shed just to get leadership on board. Lucky for you,

Posted in Marketing, PPC

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December 19

The Weekly Briefing: The Paid Search Landscape is Changing

VP of Search Marketing Reed Langton-Yanowitz discussed a changing paid search landscape… Before the year started, it was already clear that mobile SEM was set to gain importance throughout 2016 — but the actual numbers may surprise even those who predicted the shift. The industry has witnessed 20% year over year growth in the third

Posted in PPC, SEO, Uncategorized

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November 4

The Weekly Briefing: In a Sea of Content, Be the Fittest Fish

Account Manager Alexandra Messerli compared how being successful in SEO is like being successful with fitness… Regardless of how you spin it, trying to describe the long-term benefits of SEO can be difficult to explain to clients. Waiting for indexing and re-indexing, algorithm updates, or even content promotion can all feel forever taking. A recent

Posted in PPC, SEO, Uncategorized

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June 17

April 8

March 4

February 25

December 11

The Weekly Briefing: Where to Send Your Customers to Write Google Reviews

Marketing Specialist Chip Fox discussed recent changes to Google+ that affect local businesses… Google continues to make changes to Google+, most recently separating Google Business listings from the struggling social media platform. Essentially, this means your new business listing is what appears in the knowledge graph via search results. And while G+ business pages were

Posted in Google Updates, PPC, SEO, Uncategorized

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November 19

The Weekly Briefing: Google Voice Ups the Ante on Complex Questions

Content Marketing Strategist Angela Sanders discussed how Google Voice Search is continually evolving… Google recently announced that its voice search app has grown to understand more complex questions – allowing it to better comprehend intent when device users ask questions. Areas in which the app has advanced in include superlatives, ordered items, particular points in

Posted in Google Updates, PPC, SEO, Social Media, Uncategorized

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September 25