May 5

The Power of PR in Your Digital Marketing Plan

While you’re most likely already familiar with the value of digital marketing tactics such as having a website and running pay-per-click ads, there’s another powerful tool to consider for your digital marketing plan: public relations. The convergence of public relations, influencer outreach, social media, and SEO can produce very strong results for brands. Public relations,

Posted in Marketing, Public Relations

Read More

April 10

Rocket55 Establishes Public Relations Division

Minneapolis/St. Paul Public Relations Industry Veteran Brant Skogrand Joins Firm MINNEAPOLIS, April 10, 2017 — In order to expand offerings to current and prospective clients, digital marketing agency Rocket55 has launched a public relations division by acquiring Skogrand PR Solutions, a public relations/social media/search engine optimization consultancy led by Twin Cities public relations industry veteran

Posted in Marketing, News

Read More

March 14

5 Things Your Boss Wants to Know About PPC

Pay-Per-Click (PPC) advertising is beginning to dominate the marketing landscape in many industries, but getting started can open a Pandora’s box of questions and concerns. Pivoting away from the norm of traditional media is not an easy task, and marketing blood and tears can be shed just to get leadership on board. Lucky for you,

Posted in Marketing, PPC

Read More

October 17

September 27

June 17

May 25

March 18

The Weekly Briefing: Swarm’s A-Comin’

Senior Account Manager Michelle Lyons presented us with a new advertising platform… In a South by Southwest Interactive 2016 keynote speech, BuzzFeed’s CMO, Frank Cooper, announced that BuzzFeed was in the beta testing stage for it’s own ad format – Swarm. Swarm will allow advertisers to run campaigns simultaneously across all of BuzzFeed’s web and

Posted in Marketing, SEO, Uncategorized

Read More

February 19

January 27