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Rocket 55 Incorporates Color Theory

admin — Tue, 01 Mar 2011 17:45:53 +0000

Rocket 55, Minneapolis Web Design Firm, Incorporates Color Theory

Rocket 55 is bringing marketable color theory to the web design world in order to help entice the right action out of website visitors. Known as the silent salesperson, color is the first thing registered by a viewer and it has the power to move people to action. When used correctly, color can be one of the most powerful tools on a website, whether it’s used to convey a message, aid in creating consistent branding, or to help motivate a viewer into clicking something.

Rocket 55 does not wish to be a cookie cutter web design firm that is known for making just “pretty websites.” Rather, they have taken color theory to the next level and gone from “this looks good” to “this will help drive user behavior”.

“When it comes to using color for websites, it’s is more than just picking what looks good to you – it’s about moving the viewer to an action that will in turn encourage them to use a company’s product or services or instill a sense of dependability,” says Steven Ayres, Founder of Rocket 55.

Rocket 55 believes that of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Whether they are creating a color palette for a company, a brand identity, or product colors, Rocket 55 vows to incorporate the color that works with the target market in order to bring in more revenue for their clients.

We go out to the Ball Game

admin — Fri, 16 Oct 2009 21:14:31 +0000

Minneapolis Web Design Gurus out watching the Vikings beat up on the Green Bay Packers. Very fun, Very cool.

Measuring ROI in Social Media Campaigns

admin — Fri, 09 Oct 2009 14:40:50 +0000

By now we have all set up Twitter and Facebook accounts, but how do we know if these marketing tools are producing any leads? There are a couple of things I suggest to really capture the true ROI of these Social Media.
1. Implement a thorough lead tracking program at the point of sale. Lead Tracking usually goes in and out of the minds of front line sales employees, but it is an essential component to finding out which of your marketing efforts are paying off.
2. Run Exclusive Campaigns Through Social Media Outlets: You might also begin a new marketing campaign by opening it up to your Facebook Fans or Twitter followers first. Consider offering a 10% discount to followers that retweet your product. By offering a deal exclusively to social media contacts, you can get results that don’t include spillover from your print or radio campaigns. Anyone who used your special “retweet code” would be a direct result of your social media efforts.
3. Measure in the right place: For instance know the importance of choosing the right metrics (ie: click-through-rates not twitter followers)

And remember Rocket 55 offers a full range of Social Media packages that will help your company leverage and maximize these mediums for bottom line growth.

Press Release

Integrating Color Theory into Web Design

admin — Fri, 21 Aug 2009 19:11:00 +0000

SEO Mistakes

admin — Tue, 28 Oct 2008 23:02:00 +0000

One of the most common SEO mistakes is over use of keywords. Keyword usage is very important on your pages and in your tags, but going overboard could be called keyword stuffing. Keyword repetition that is not supported by surrounding content will lead to a decreased ranking by Google. For more information on Minnesota website design or MN SEO contact us today.

Getting Good Ranking: The Basics

admin — Sat, 18 Oct 2008 21:57:00 +0000

Websites are more than plentiful these days and just because you have one does not mean that you are ever going to get found. In fact I just talked to a woman this week and she said “Oh my site is very good, I come up on the first spot in search results.” Which was true if you typed in red Robin realty St. Paul. But I pointed out to her that if you typed in St Paul Realty, her site did not come up in the first one hundred results. The issue is that her potential customers were not typing in the name of her business they are looking for a broader search term. She is out of the loop, and not going to get any leads from the site she spent so much money on.

One thing that everyone should know is that the realty industry has quite a bit of competition, but it is totally doable. The other frustrating thing about Search engine optimization is that the rules are always changing. The good news is that if you know what those changes are you can avoid wasting time with ones that dont.

Here are the things that you web designer should do:

Make sure that your pages actually have your keywords on the pages.
Incorporate Key words into Title Tags: It is not even worth your time to mess with Keyword or Description tag. However, the description tag will be listed at times so don,t worry about the content but make it good. Title Tag: limit your tag to fifty characters with spaces.
Internal Linking: Make sure all your pages link to each other.
External Linking: Create links on other sites that link back to yours using Keyword text.. For example I will Link to my site using text Minnesota SEO

Dont get me wrong there are many components to SEO that I have not mentioned, but these will get you pointed in the right direction. Please drop a response if you have questions.

St Paul Windows DLP Lamps Minneapolis Windows MN web Design

Boosting Online Visibility & Business

admin — Thu, 09 Oct 2008 01:18:00 +0000

From my experience one out of every two web designers has no earthly idea how to get a new or existing site ranked. Why? Typically because search engines change up the way they do things or the web designer just may not care. Most web designers feel they are artists. But what they don’t know is that they are fooling themselves and doing the client a disservice by not helping them optimize their sites. Online “postcards” simply don’t work anymore.

So what is the answer. First of all start thinking of the web for what it is. Search engines are not magic. They operate on mathematical equations that look at what is actually on a site and then classify it. So if your site is about blue hats and there is not any mention of blue hats in the text of the home page, then you have a problem. By the way, having a picture of a blue hat doesn’t count.

The list of things that will be addressed is probably lengthy, but don’t be discouraged. Improving rank is one of the most cost effective ways to boost business.

If you are having trouble getting top ranking or any ranking for your site, the fix is usually relatively easy. The difficulty lies in the level of competition you have. My suggestion is that you call a reputable SEO firm and have them do an analysis. Just make sure that you demand references. Many SEO firms use illegitimate techniques or are outright snake oil salesmen. Make sure that they have performed the services successfully for a number of other clients. For instance, my firm has over 35 clients that we have successfully helped to get to the first results page. Usually the top. We also provide a full list of references that potential customers can call on. So, good luck with your quest for increased profits through better page rank and call if you need help. 651-414-9638.

Minnesota SEO Tactics

admin — Sun, 28 Sep 2008 00:55:00 +0000

All links are not created equally. Some links can even harm your site. We strongly suggest that you hire a MN SEO consultant before taking on new site enhancement projects. But if you must proceed on your own here are some pointers.

Only link to sites that appear “non spammish” this includes sites that have over 100 links per page. Do not bother linking to sites that have poor page rank. It is better to just pay for quality links rather than waste time on linking to poor quality sites. Do not place out bound links on your site unless absolutely necessary and safe. externally linking to a spam site can get you blacklisted from google.

New Day / New Medium

admin — Sat, 06 Sep 2008 16:48:00 +0000

The reality is that we live in a very different business world than we did ten years ago. Companies now have the opportunity to create and display a message, without having to go through a middleman. The Internet has long ago vanquished yellow pages and most any other advertising medium. We live in a world where marketers are held accountable because of their accessibility to their audience. If they fail, there are no excuses to be had.

The internet is a fast changing medium, some of the old ideas still work, but one has to be willing to learn the new. I have personally found it fun, exiting and challenging to keep up with new ways to communicate to an audience. for more information on mn internet marketing or MN SEO, please contact me at: 651-414-9638

Minnesota web design

admin — Thu, 04 Sep 2008 18:17:00 +0000

Minnesota web design is often done by individuals that have a associates degree in web design at best. Rocket 55, is a group of sales and marketing professionals that understand how to use the web to benefit our clients. The internet is our medium of expression and we are only measured by our end results. For more information on web design in minnesota, contact steven ayres at rocket 55 web marketing and design.