Blog 55

Rocket 55, Minneapolis Web Design Firm, Incorporates Color Theory

Rocket 55 is bringing marketable color theory to the web design world in order to help entice the right action out of website visitors. Known as the silent salesperson, color is the first thing registered by a viewer and it has the power to move people to action. When used correctly, color can be one of the most powerful tools on a website, whether it’s used to convey a message, aid in creating consistent branding, or to help motivate a viewer into clicking something.

Rocket 55 does not wish to be a cookie cutter web design firm that is known for making just “pretty websites.” Rather, they have taken color theory to the next level and gone from “this looks good” to “this will help drive user behavior”.

“When it comes to using color for websites, it’s is more than just picking what looks good to you – it’s about moving the viewer to an action that will in turn encourage them to use a company’s product or services or instill a sense of dependability,” says Steven Ayres, Founder of Rocket 55.

Rocket 55 believes that of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Whether they are creating a color palette for a company, a brand identity, or product colors, Rocket 55 vows to incorporate the color that works with the target market in order to bring in more revenue for their clients.

Minneapolis Web Design Gurus out watching the Vikings beat up on the Green Bay Packers. Very fun, Very cool.

By now we have all set up Twitter and Facebook accounts, but how do we know if these marketing tools are producing any leads? There are a couple of things I suggest to really capture the true ROI of these Social Media.
1. Implement a thorough lead tracking program at the point of sale. Lead Tracking usually goes in and out of the minds of front line sales employees, but it is an essential component to finding out which of your marketing efforts are paying off.
2. Run Exclusive Campaigns Through Social Media Outlets: You might also begin a new marketing campaign by opening it up to your Facebook Fans or Twitter followers first. Consider offering a 10% discount to followers that retweet your product. By offering a deal exclusively to social media contacts, you can get results that don’t include spillover from your print or radio campaigns. Anyone who used your special “retweet code” would be a direct result of your social media efforts.
3. Measure in the right place: For instance know the importance of choosing the right metrics (ie: click-through-rates not twitter followers)

And remember Rocket 55 offers a full range of Social Media packages that will help your company leverage and maximize these mediums for bottom line growth.

Press Release

Rocket 55 is bringing marketable color theory to the web design world in order to help entice the right action out of website visitors. Known as the silent salesperson, color is the first thing registered by a viewer and it has the power to move people to action. When used correctly, color can be one of the most powerful tools on a website, whether it’s used to convey a message, aid in creating consistent branding, or to help motivate a viewer into clicking something. Minneapolis Web Design Professionals.

Rocket 55 does not wish to be a cookie cutter web design firm that is known for making just “pretty websites.” Rather, they have taken color theory to the next level and gone from “this looks good” to “this will help drive user behavior”.

“When it comes to using color for websites, it’s is more than just picking what looks good to you – it’s about moving the viewer to an action that will in turn encourage them to use a company’s product or services or instill a sense of dependability,” says Steven Ayres, Founder of Rocket 55.

Rocket 55 believes that of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Whether they are creating a color palette for a company, a brand identity, or product colors, Rocket 55 vows to incorporate the color that works with the target market in order to bring in more revenue for their clients.