May. 24th 2010
2010 has and will continue to produce a variety of trends in Web design. Trends are both loved and hated by many, but are trends nonetheless. The ideas and trends continue to grow, develop and shift as the year goes on, helping both the Web sites and the Web designers evolve.
Thoughts from Minneapolis Web Design
Some of the trends surrounding 2010’s Web design revolve around headings and type. Typography continues to be a major trend in 2010. Oversized logos, headers and footers are gaining popularity to help increase brand recognition. Slab typefaces also go along with large headers and are all capital letters that are bold and striking that help express a company’s identity.
Other trends relate to the overall page layouts. One-page layouts are becoming quite popular to help focus on personal profiles. Web designs are also paying homage to retro design. A successful retro design focuses on inspiring and exuding a playful tone. Because of the recent transition of the print media to online, magazine layouts have become trendy. A magazine layout allows the viewer to see everything quickly because all of the information is on one home page.
There are also some design and graphic specific trends in 2010. Minimalism is key for Web design in 2010. Websites contain lots of white space and showcase new colors. There has also been a change in sketching or hand-drawn designs to use a personalized design that helps them become of the overall corporate design.
May. 18th 2010
The plural and singular versions of a keyword can mean extremely different things to a customer and to a search engine like Google. These differences can mean the difference between a campaign’s success or failure. There are a lot of factors to consider, but the two most important ones to discuss are 1) the intent of the searcher and 2) and the number of searches.
Making a word plural by adding and “S” to the end of your search word can completely change the meaning and direction of your search. If the plural of your main keyword can mean something different than in the singular, a search engine may decide that the searches represent different needs. In putting your key word into a search engine like Google, if your top ten results appear different between the singular and plural, you should consider which things are more important for your business and make that term most effective.
One version of a keyword will often get more searches than the other, but it is not always the same across the board. A quick way to research what your site’s keyword might be is to use Wordtracker’s free keyword tool and see what you might find.
Overall, plural and singular keywords can be very different in regards to SEO. They are different according to both the customer and to search engines. They can create a variety of searches and direct the searcher different ways. In order to aide your decision between plural and singular keywords, do some keyword research to see what might be best for the target of your website.
