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Archive for January, 2010

Content is key to a great website

Friday, January 22nd, 2010

Top Minneapolis Websites start with great content.

Content is king. Without original content it is imposible to have a great website. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Being a unique voice among the croud of other sites covering the same topic is what diferentiates an average site from a great one.

Even the greatest of content can be ruined by bad graphics. If your graphics are properly used they can greatly enhance a web site and it’s content. Graphis are, in most cases, there to highlight the content. They shuld subtely axcentuate the content not draw attention away from it.

Great presentation is vital to deliver your graphics and content to your users. Good Web sites do not keep the user guessing. Their purpose is immediately clear. Navigating a good website is intuitive and easy to follow. Content and graphics flow seamlesly into great presentation and moving to new content it is a simple and clear. Most importantly, a great website is run by a competent and knowledgeable webmaster. One who knows how to seamlessly move the visitors to each level of the site. A great website is a library of content. It just does what it is supposed to do and leaves the hoopla behind.

Great websites are dsined for people. The internet may the cutting edge of technology but the most advanced thing that it dose is interact with people. The great web sites are the ones with the developers who not only have all the tech skills and the people skills to boot. Creating a website that interacts well withpeople, that draws them into a sense of comunity, that is the mark of a great designer.

What is the Purpose of MN SEO?

Monday, January 18th, 2010

True, organic SEO is the manipulation of a website using both on-site and off-site methods to help said site rank higher in search engines like Google for specific key terms. Ideally these key terms are both 1) highly relevant to the product/service/company and 2) Have a high search volume to bring in traffic and potential customers. Which will (hopefully) lead to increased revue for the client. But too often we focus solely on just ranking, and not enough on traffic, bounce rate and conversions.

There are many things that go into effective SEO, and areas of general marketing and business practice that should also be incorporated when implementing SEO on a website. You must think about your product/service, your target audience, geographic concerns and many, many other factors. After all, if I am selling Sports Cars in New Jersey, I don’t want to rank for Flowers in Miami. You also have to think about conversion rates and that’s where the tricky part comes in. A good SEO professional/firm is able to mesh both creative and technical sides together.

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