Blog 55

Before you go out and hire a web design company take a close look at what your website should do. Defining your exact needs will help you avoid costly mistakes in the construction of your new site. Here are some examples of topics that business sites should convey in order to land more customers.

[ ] Establish a presence on the Web
[ ] Increase product and service sales
[ ] Generate new business leads
[ ] Increase the international presence of the organization
[ ] Generate requests for more information
[ ] Support other marketing, advertising and promotional campaigns
[ ] Provide customer service
[ ] Increase store or business traffic
[ ] Provide the latest information about new products/services, sales, special promotions, events
[ ] Build a database for email campaigns
[ ] Provide product usage direction
[ ] Survey new and existing customers
[ ] Recruit new employees

For more information on sound MN web design practices contact Steven Ayres at Rocket 55. rocket55.madebysprung.com Rocket 55 is a full service Minnesota web design firm.

When embarking on the creation of a new website, we at Rocket 55 suggest that you define your site through the following questions.

Have you registered a domain name registered?: (e.g. www.yourcompany.com)
If you already have a URL, what is it?:
Which company hosts your existing Web site?:
Do you know how much they charge you for hosting each per year?:
How many pages are there in your current site?:
What are the objectives of your current site?:
How many visitors does your current site get?: (daily, weekly, monthly)
How long do they visit the site for?
Are there any features or functions of the current site that you would you like to keep?:
Which ones do you want to get rid of?:
Which products and site pages are most popular?:
Have you had any feedback about your current site ?
Who was your current site designed and developed by?:

If you have any questions regarding web design or are one of our many Minnesota web design customers please contact Steven Ayres at steven@rocket55.com

If you are going to create a linking campaign, you will need to track this activity. My suggestion is to start an excel file with the following fields. Site name, Appearance URL, Submission URL, Date of submission, URL of page you asked others to link to, Whether reciprocal link or payment is required and date the link was checked.

For more information please feel free to contact a member of Rocket 55 MN web designers.

Search Engine Optimization (SEO) is a process of sculpting your web page content and code to be as highly presentable and technically available on your niche keyword as possible. SEO specialists call upon a variety of tasks to modify linking structure, meta tags, and page content in order to help your website to help itself.

Think of SEO as a practice of altering your website in such a way that your most lucrative keywords stand out from the other content in your pages.

Search Engine Marketing (SEM) calls upon a considerably wider-scope to drive traffic to your optimized website. While SEO helps your website to reach out to the search engines on its own merit, SEM calls on a variety of marketing methods to persuade the search engines to favor your domain. SEM methods include keyword research, competitor analysis, link building, content development, Pay Per Click advertising, affiliation, and more.

This blog is written by Steven Ayres from Rocket 55 Marketing + Design. We are a full service MN web design firm. We also specialize in MN SEO + MN SEM