From Yellow Pages to Web Pages: Internet Marketing the Right Way

Face it: the Yellow Pages are history. Even direct mail marketing campaigns are beginning to see a decrease in useful customer feedback along with lower ROI. As more people turn to the Internet to find the products and services they desire, your business will need to tap into those potential customers in order to survive. Whether your company is trying to receive local, regional, or global attention, holding the #1 spot on Google for keywords that apply to your business can mean the difference between struggling to keep your business afloat and becoming a profit-winning market leader. However, for many companies of all sizes, even greater benefit can be gained through implementing a full circle customized Minneapolis internet marketing campaign.


While SEO is important to maintaining a healthy online presence, it is only one piece of the puzzle. Taking a holistic approach to Internet marketing, rather than focusing on one tactic or channel is essential – from using the latest social media services such as Facebook and Twitter, to email marketing, to Pay Per Click campaigns. The more exposure your company has within the right channels the more traffic your website will get, which will lead to more sales and revenue.


One of the great benefits of Internet marketing when compared to traditional advertising methods is the ability to distribute your company’s message and product to literally millions of potential customers for a relatively low cost. Internet marketing gives you more bang for your buck with a better ROI than almost any other marketing medium. Don’t spend the money designing and printing out thousands of print ads while paying for postage through snail mail, when you can reach more customers and generate more sales from e-mail for a fraction of the price.


The truth is, in order to be successful, there is no one-size-fits-all Internet marketing solution. Every company in every industry is different, and your Internet marketing strategy should reflect that. For instance, some companies may receive the majority of their traffic from social media, but not every business will benefit from it. Determining which individual channels best target your potential customers is key.

Tactics to consider:

  • Social Network Marketing: Increase exposure with social media marketing platforms such as Pinterest, Facebook, and Twitter.
  • Pay-Per-Click Advertising: Find the perfect balance of exposure and cost.
  • Blog Creation: Get your message out there and share it with the world.
  • Reputation Management: Be mindful of reviews and the public’s perception of your business. Publicize good news!
  • Geo Targeting and targeted link building: It’s all about location, location, location.

If you want to put your best foot forward in regards to your online presence, it is important to do it right. Don’t throw your money, time, and effort away on marketing tactics that simply aren’t worth the return. Think holistic, think cost-effective, think customized with Minneapolis search engine optimization experts. Rocket55 is the Minneapolis SEO firm that builds customized campaigns for maximum online impact.